Marketing Engagement Officer

6 days ago

Makati City, National Capital Region, Philippines Center for Educational Measurement, Inc. Full time
Overview

The Marketing Engagement Officer is a key position within CEM, tasked with the strategic execution of marketing campaigns to drive engagement with target audiences. The incumbent is responsible for developing and maintaining strong relationships with clients, while also focusing on optimizing the overall customer experience across various marketing channels.

Responsibilities
  • Creates and develops customer campaigns to increase engagement and to build loyalty and advocacy among existing clients, thereby increasing their lifetime value
  • Execute marketing campaigns, comprehensive marketing engagement plans aligned with overall business objectives
  • Coordinate with creative teams, vendors, and other departments to ensure marketing activities are aligned with organizational goals
  • Track key performance indicators (KPIs), analyze data, and provide insights to optimize campaign performance and improve customer engagement
  • Plan and implement initiatives to increase referrals from existing clients
  • Make recommendations for feasible methods for market penetration
  • Organize and manage marketing events to promote brand awareness
  • Proactively share and present market research reports and data analysis throughout the organization
Qualifications
  • Bachelor's degree in Marketing, Business Administration, or related field
  • 2 - 3 years' experience in marketing/brand management
  • Excellent written and verbal communication skills
  • Knowledgeable in marketing software, analytics tools, CRM systems, and other reporting dashboards; Proficiency in graphic design tools like Photoshop, InDesign, and Canva
Seniority level
  • Entry level
Employment type
  • Full-time
Job function
  • Marketing and Sales
  • Industries: Education Administration Programs

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