Custom Applicator
1 week ago
About GoTyme
GoTyme is a joint venture between the Gokongwei Group, one of the biggest conglomerates in the Philippines, and the Singapore-headquartered digital banking group Tyme. This venture combines the trusted Gokongwei brand, customer base, and distribution ecosystem with Tyme's globally proven digital banking technology and hands-on experience building South Africa's leading digital bank, TymeBank, one of the fastest-growing digital banks in the world today.
At GoTyme, we have embarked on a journey to democratize financial services and bring next-level banking to the Philippines. We seek individuals who share our belief that the game is worth changing to join our growing team of GoTymers as we build, launch, and scale a bank that empowers all Filipinos to navigate a path to financial freedom.
About the role
The Enterprise Marketing Manager will play a key role in developing go-to-market strategies of GoTyme Bank's payroll and salary lending product. Alongside the enterprise sales team and partner companies, the enterprise marketer studies their target audiences and creates use cases, ultimately responsible for campaigns, adoption, number of users, and activity rates.
- Grow GoTyme Bank's customer base by increasing adoption for payroll and salary lending through various marketing channels.
- Identify opportunities and use cases, and work with enterprise sales to create plans on how to win the market.
- Identify measures to track performance, if needed.
- Identify top 3-5 efforts to win use cases.
- Develop customer value propositions (CVP).
- Study the target market and latest consumer trends and behavior plus competitor landscaping.
- Drive cross-functional teams, from the product owners to marketing support functions like CRM and Creatives, in the development and timely execution of relevant GTM plans.
- Perform usage analysis, customer insights, and campaign post-mortems.
- Develop campaign briefs, product activations, and product launches.
- Funnel/conversion rate optimization (adoption, usage, etc.).
- Grow and mentor the enterprise marketing team.
Must haves
- Minimum of 7 years of experience in marketing, brand management, product marketing, or related roles, with a proven track record of driving successful campaigns and strategies.
- At least 3 years of experience in account management, with strong expertise in managing both internal and external stakeholders to ensure seamless collaboration and execution.
- Exceptional ability to develop and implement marketing strategies that align with business goals and drive brand growth.
- Strong analytical and problem-solving skills, with the ability to interpret market trends and customer insights.
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