Marketing Officer

3 weeks ago

Manila, National Capital Region, Philippines Gigahertz Computer Systems Full time

KEY PERFORMANCE INDICATORS:

1. Website Traffic & Conversion Growth: Achieve a month-over-month increase in website traffic and a steady

improvement in conversion rates.

2. Social Media Engagement Rate: Maintain or improve average engagement rate (likes, shares, comments) across

all active platforms (e.g., Facebook, Instagram, TikTok).

3. Brand Consistency and Recognition: Ensure 100% of marketing materials and campaigns follow brand guidelines

and contribute to brand recognition metrics.

4. Campaign Timeliness and ROAS: Launch 95% of campaigns on time with performance analysis showing ROI

within target margins.

5. Team Productivity and Output Quality: Meet 100% of content and design deliverables on schedule with 90%+

internal quality satisfaction rating.

6. Key Job Responsibilities

1. Lead the Marketing Team: Manage, mentor, and coordinate the marketing team, including social media specialists,

graphic designers, and website administrators. Foster a high-performance, creative, and collaborative team culture.

2. Develop and Execute Marketing Strategies: Plan, implement, and monitor short- and long-term marketing strategies to

achieve company objectives across various platforms and channels.

3. Oversee Website Management and Optimization: Ensure the website is regularly updated, user-friendly, SEO-optimized,

and aligned with current campaigns and product offerings

4. Drive Social Media Presence and Growth Guide the team in creating engaging, relevant content across social media

platforms, maintaining brand voice, and ensuring performance goals are met.

5. Manage Brand Identity and Creative Direction: Maintain consistency in brand messaging, visuals, and tone across all

materials. Approve all design and brand assets for marketing use.

6. Collaborate with Cross-Functional Teams: Coordinate with sales, operations, and product teams to align marketing

efforts with business priorities and timelines.

7. Monitor Campaign Performance and Analytics: Use tools like Google Analytics, Meta Business Suite, and other platforms

to analyze campaign effectiveness and report insights with recommendations for improvement.

8. Plan and Manage Marketing Budget: Allocate marketing budget effectively across campaigns, tools, and resources. Track

expenditures and ensure cost-efficiency while maximizing results.

Qualifications:

  1. Bachelor's degree in Marketing, Business Administration, Communications, or a related field.

  2. Proven experience in marketing, advertising, or sales (1–3 years for junior level; 3–5 years for mid-level).

  3. Strong knowledge of digital marketing tools, social media platforms, and content creation.

  4. Excellent communication, presentation, and interpersonal skills.

  5. Creative thinking and problem-solving abilities.

  6. Proficiency in Microsoft Office and familiarity with design/editing tools (e.g., Canva, Photoshop) is an advantage.

  7. Ability to work independently and as part of a team.

  8. Strong organizational and project management skills.

  9. Willingness to travel and work under flexible schedules when needed.

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