CRM Automation Manager, Online Gaming
5 days ago
POSITION SUMMARY
Involves building automation solutions to increase operational efficiency and speed up casino/sport processing. The role involves working with cross-functional teams to identify opportunities and prioritize projects. The individual will lead the creation and maintenance of automation frameworks, provide technical support, and continuously test performance. Duties include managing the CRM department, ensuring department goals are met, promoting communication and handling patron inquiries.
DUTIES AND RESPONSIBILITIES
- Build and implement automation solutions to increase operational efficiency in betting system.
- Join cross-functional groups to discover automation opportunities and prioritize responsibilities in line with business objectives.
- Assist in the set-up of automation solutions, which include workflow automation, robotic process automation (RPA), and scripting.
- Support the creation and renovation of automation frameworks and technologies to enable scalability and continuous improvement.
- Regularly measure and evaluate overall automation to identify areas for development and optimization.
- Ensure compliance with industry standards and legal obligations regarding automation in online casinos/gaming industry.
- Offer support to the line manager in overseeing the daily operations of the CRM department.
- Ensure adherence to department goals and KPIs.
- Facilitate communication and collaboration among project team members.
- Build and maintain strong relationships with key patrons.
- Identify opportunities for upselling or cross-selling products/services.
- Cooperate with other departments to resolve patron issues.
KEY COMPETENCIES AND SKILLS
- Bachelor's degree in computer science, engineering, or related field.
- Proven experience in automation management (3 years), preferably in the online casino or gaming industry.
- Ability to identify, research, and resolve automation issues.
- Strong technical skills in automation technologies, such as RPA, scripting languages (e.g., Python, JavaScript), and business process automation tools.
- Experience with casino systems, sports betting operations, or online casino game systems is highly desirable.
- Strong communication and interpersonal skills, and the ability to work effectively with different departments.
- Knowledge of regulatory requirements and compliance standards relating to online gambling and gambling operations.
- Proven problem-solving abilities.
- Extremely detail-oriented.
- Experience with CRM/Marketing systems (e.g., Salesforce, HubSpot, Marketo, Mailchimp, SendGrid, Smartico) is preferred.
- Reliable with a strong work ethic.
- Able to work onsite as required.
EXPERIENCE REQUIRED
Experience in a similar role or in the online gaming industry.
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