Sales And Marketing Specialist

3 weeks ago

Taguig, National Capital Region, Philippines WORLDCONNECT Full time
SALES & MARKETING SPECIALIST
Overview

As a Sales and Marketing Staff member specializing in both traditional and digital marketing, you will play a pivotal role in driving the company's growth through effective promotion, lead generation, and brand visibility. This multifaceted position requires a dynamic individual with a keen understanding of traditional marketing channels as well as proficiency in navigating the digital landscape.

Responsibilities
  • Strategic Planning:
    • Collaborate with the team to develop comprehensive marketing strategies that integrate traditional and digital channels.
    • Contribute to the development of annual marketing plans, ensuring alignment with organizational goals.
  • Traditional Marketing:
    • Administer orientation sessions, which may include one-on-one sessions, in-person meetings, or small group presentations.
    • Execute traditional marketing campaigns, including print advertising, direct mail, and events.
    • Forge possible partnerships with local schools, review centers, agencies and the likes.
    • Coordinate with external partners for the production of marketing collateral and promotional materials.
    • Monitor and analyze the performance of traditional marketing initiatives, providing insights for continuous improvement.
  • Digital Marketing:
    • Manage digital marketing campaigns across various platforms such as social media, email, and search engines.
    • Create engaging content for digital channels, ensuring brand consistency and message effectiveness.
    • Utilize analytics tools to measure the performance of digital campaigns and optimize strategies accordingly.
  • Content Creation:
    • Develop compelling and persuasive content for both traditional and digital marketing channels.
    • Ensure content aligns with brand guidelines, resonates with the target audience, and drives desired actions.
  • Market Research:
    • Stay abreast of industry trends, competitor activities, and emerging marketing opportunities.
    • Conduct market research to identify new avenues for business growth and customer acquisition.
  • Relationship Management:
    • Cultivate relationships with internal and external partners – media partners, influencers, and key stakeholders to enhance the company's visibility.
    • Build strong customer relationships and foster loyalty.
  • Reporting and Analysis:
    • Prepare regular reports on the performance of marketing efforts, providing key metrics and actionable recommendations.
    • Use data-driven insights to refine marketing strategies and optimize resource allocation.
  • Target Achievement:
    • Expect to achieve the target/quota.
Seniority level
  • Entry level
Employment type
  • Full-time
Job function
  • Sales and Business Development
Industries
  • Education Administration Programs
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