Online Advertising Specialist
5 days ago
At LUCCE, we're dedicated to crafting exceptional, eco-friendly engagement rings, wedding bands, and fine jewelry made in the Philippines.
Job DescriptionThis position entails overseeing and managing the brand's advertising and SEO performance marketing efforts. Key responsibilities include developing, executing, and analyzing digital ad campaigns across key channels, as well as implementing SEO strategies to improve organic search rankings.
Main DutiesAdvertising and Campaign Execution
- Plan, execute, and optimize paid digital ad campaigns on Google Ads, Meta Ads, TikTok Ads, and other relevant platforms.
- Develop compelling ad copy and digital marketing tactics to drive engagement.
- Conduct audience research and implement targeting strategies to maximize ad reach, engagement, and return on ad spend.
SEO and Website Optimization
- Develop and implement SEO strategies to improve organic search rankings, website traffic, and lead generation.
- Conduct keyword research and on-page optimization.
Performance Analysis and Optimization
- Track and analyze advertising and SEO performance metrics, creating reports with insights and recommendations.
- Use tools like Google Analytics, TikTok Ads Manager, and Meta Business Suite, and other tools to measure campaign effectiveness.
Requirements
- Bachelor's degree in Marketing, Advertising, Communications, Business Administration, or a related field.
- 1-2 years of experience in digital marketing. Fresh Graduates with relevant experience are welcome to apply.
- Experience with Digital Advertising management (Google Ads, Meta Pixel, Meta Ads, TikTok Ads, Instagram Ads)
- Basic knowledge of SEO and content marketing.
- Strong copywriting, creative thinking, and analytical skills.
- Familiarity with design tools such as Canva and Adobe Creative Suite.
- Willingness to work onsite, 5 days a week.
- Excellent written and verbal communication skills.
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