43476139814 - Conversion Rate Optimization Specialist

4 weeks ago

Antipolo City, Calabarzon, Philippines Activate Talent Full time
Overview

We are seeking for a highly analytical and creative Conversion Rate Optimization (CRO) Specialist with deep expertise in A/B testing, funnel optimization, and data-driven growth. This role is critical to scaling performance across web and product experiences, directly impacting conversion rates on traffic volumes ranging from 10 million to 600 million+ visitors.

You will partner closely with developers, marketing, and product leaders to hypothesize, test, and implement winning experiments that drive measurable revenue growth and customer success outcomes.

Responsibilities
  • Own the CRO roadmap and testing strategy across website, product onboarding, and acquisition funnels.
  • Design, launch, and analyze A/B and multivariate tests to optimize conversion rates and reduce friction across the customer journey.
  • Collaborate with developers to implement tests and validate results in production environments.
  • Leverage analytics platforms and statistical models to identify drop-offs and prioritize highest-impact opportunities.
  • Build dashboards and reporting to monitor experiment performance and business impact.
  • Partner with CS, Growth, and CRO leadership to translate insights into actionable growth initiatives.
  • Ensure test velocity and learnings are continuously documented and shared across the organization.
Requirements
  • 4+ years of proven experience in Conversion Rate Optimization (CRO), growth, or related roles.
  • Strong technical expertise in A/B testing tools (e.g., Optimizely, VWO, Google Optimize, or similar).
  • Proficiency with web analytics platforms (GA4, Amplitude, Mixpanel) and strong SQL skills.
  • Experience running experiments at scale (10–600M users/visitors).
  • Ability to partner with developers and CS teams to execute experiments effectively.
  • Analytical mindset with ability to interpret data and communicate insights clearly.
  • Strong project management skills and experience driving initiatives end-to-end.
Nice to Have
  • SaaS / growth-stage company experience.
  • Understanding of retention marketing and email optimization.
  • Exposure to large-scale personalization and segmentation strategies.

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