Digital Manager

4 weeks ago


Makati City, National Capital Region, Philippines HRTX Full time

We are looking for a strategic and hands-on Digital Manager to lead the development and performance of a fast-growing travel website. This role will drive digital initiatives, manage the end-to-end user experience, and help scale online bookings through performance marketing and web optimization.

RESPONSIBILITIES:

  • Oversee and manage the company website content, layout, UX, performance.
  • Plan and execute digital marketing campaigns to drive traffic and conversions.
  • Collaborate with developers/designers for website enhancements and A/B tests.
  • Monitor and optimize site speed, mobile responsiveness, and booking flow.
  • Use analytics tools to track digital performance and suggest improvements.
  • Lead SEO and SEM strategies to grow organic and paid traffic.
  • Support cross-functional teams (sales, customer service, operations) with digital solutions.

REQUIREMENTS:

  • At least 3 years of experience in digital marketing or website management
  • Solid knowledge of Google Analytics/GA4, SEO, and digital ad platforms
  • Familiarity with CMS platforms (e.g., WordPress, Webflow, Shopify)
  • Understanding of UX/UI best practices and user funnels
  • Experience in travel, e-commerce, or hospitality is a strong advantage
  • Proactive, analytical, and goal-oriented


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