Brand Lead

4 weeks ago

Pasig, Philippines Jollibee Group Full time

Overview

Jollibee Foods Corporation's Brand Lead is responsible for the following:

  • Assist in developing strategic business plans for product categories.
  • Formulate long and short-term marketing plans to achieve sales objectives.
  • Develop marketing programs and projects for new product launches and market opportunities.
  • Coordinate with cross-functional teams for product development, launch, and monitoring.
  • Collaborate with Trade Marketing, Creative, Media, PR/Digital Agencies, Corporate Media, and Research for integrated marketing campaigns.
  • Prepare sales information for monthly business reviews.
  • Ensure compliance with marketing policies and brand visual identity.
  • Gather reports on competitor pricing and product performance.
  • Coordinate with suppliers, creative agencies, and Marketing Assistant for marketing materials.
  • Develop memos for campaign launches for SBM/BM approval.
Job Qualifications
  • Must be a graduate of Business Administration, Marketing or any related course.
  • At least 2-3 years of experience Brand Management (specifically on New Product Development/Product Innovation), Marketing or Advertising.
  • Willing to be assigned in Ortigas, Pasig (hybrid set-up)

Jollibee Foods Corporation, and Perf Restaurants, Inc, a wholly owned subsidiary of Jollibee Foods Corporation, are the hiring entities for this requisition.

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