Brand Lead
5 days ago
Jollibee Foods Corporation's
Brand Lead
is responsible for the following:
- Assist in developing strategic business plans for product categories.
- Formulate long and short-term marketing plans to achieve sales objectives.
- Develop marketing programs and projects for new product launches and market opportunities.
- Coordinate with cross-functional teams for product development, launch, and monitoring.
- Collaborate with Trade Marketing, Creative, Media, PR/Digital Agencies, Corporate Media, and Research for integrated marketing campaigns.
- Prepare sales information for monthly business reviews.
- Ensure compliance with marketing policies and brand visual identity.
- Gather reports on competitor pricing and product performance.
- Coordinate with suppliers, creative agencies, and Marketing Assistant for marketing materials.
- Develop memos for campaign launches for SBM/BM approval.
Job Qualifications
- Must be a graduate of Business Administration, Marketing or any related course.
- At least 2-3 years of experience Brand Management (specifically on New Product Development/Product Innovation), Marketing or Advertising.
- Willing to be assigned in Ortigas, Pasig (hybrid set-up)
Jollibee Foods Corporation, and Perf Restaurants, Inc, a wholly owned subsidiary of Jollibee Foods Corporation, are the hiring entities for this requisition.
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