Brand Marketing Senior Manager/Head of Brand

2 weeks ago

Pasig, Philippines Michael Page Full time

Be part of a leading fintech lending company Competitive salary & benefits About Our Client A leading fintech platform in the Philippines providing quick, seamless, affordable financial access to the credit worthy yet underserved. Job Description Marketing and Communications Strategies: Develops, creates and implements a comprehensive, multi-channel marketing strategy, communications framework, and creative direction for current and new products aligned to the overall business strategy and objective. Branding: Develops, creates strategies, and leads campaigns that enhances and strengthens the identity and the brand's image across all platforms and type of media. Resource Management: Manages the resources of the team including the marketing / advertising budget of the organization and efficiently allocates it to drive growth and revenue. Campaigns: Strategizes campaigns ensuring timely, and relevant programs. Further, measures and analyzes campaign results and analytics and, provides insights and recommendations to optimize campaign impact and effectiveness of demand creation. Benchmarks: Trends and audience preferences through research, competitor analysis, market study, and others to identify areas of improvement and competitive advantage. Collaboration: Develops, collaborates and partners with external branding organizations to widen the scope of reach. Other Projects: Works on other Branding and Marketing projects that may be assigned from time to time. Compliance: Ensure all materials are compliant with all advertising/communications rules and ethics. The Successful Applicant Bachelor's degree in business marketing / management. 7-12 years of proven track record in marketing (content development, strategy development, campaign design, digital marketing, social media, etc). At least 3 years of leading and managing a team. Knowledge and Skills: Leadership and Management. Strong strategic and analytical skills. Highly creative and innovative; able to develop new methods and ideas. Project Management. Highly interpersonal and collaborative, with strong stakeholder management focus. Strong communication skills. Solid Core Values: Integrity, Competence, Enthusiasm, Dependability and Teamwork. Strong network within the Brand, Marketing and Advertising community. What's on Offer Competitive salary and benefits. Opportunities for career growth and development. #J-18808-Ljbffr

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