Online Marketing Specialist

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DigiPlus Interactive Corp. pioneered digital entertainment in the Philippines. It introduced leading platforms BingoPlus and ArenaPlus, widely known for their engaging experiences in interactive gaming and sports entertainment. DigiPlus also operates GameZone, with more to come.

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Position Overview This position is responsible for managing the online advertising budget, covering multi-channel campaigns such as major media, OEM channels, and affiliate channels, as well as conducting data analysis to optimize campaign performance in support of the company's user growth strategy.

Job Responsibilities

Online Advertising Budget Management

• Develop and manage the online advertising budget, ensuring reasonable fund allocation to achieve user growth targets.
• Monitor campaign performance in real-time and adjust budget allocation based on effectiveness.

Channel Management and Performance Analysis

• Responsible for budget allocation and performance analysis for major media (e.g., Facebook, X, TikTok, Google Ads, Viber, etc.), OEM channels, and affiliate channels.
• Maintain good communication with channel partners to ensure efficient use of advertising resources.

Creative Strategy Development and Optimization

• Develop online advertising creative strategies, designing high-conversion materials that align with market demands and user characteristics.
• Continuously track performance data of materials, optimizing and iterating to enhance campaign effectiveness.
• Generate copy and content ideas, collaborating with the design team for execution.

Data Infrastructure and Performance Analysis

• Follow up on the progress of the company’s internal data infrastructure, ensuring smooth data collection and analysis processes.
• Regularly produce performance analysis reports based on company data needs, providing data support for decision-making.

Job Requirements

• Bachelor's degree or higher, preferably in marketing, data analysis, or related fields.
• At least 2 years of experience in online advertising or marketing.
• Experience with major media, OEM, or affiliate advertising is preferred.
• Familiarity with advertising tools and performance tracking, such as Google Analytics, AppsFlyer, etc.
• Strong data analysis skills, capable of independently conducting performance analysis and providing optimization suggestions.
• Understanding of creative design and optimization processes, with experience collaborating with design teams.
• Fluent in English, with strong written and verbal communication skills.

Seniority level

• Seniority level Associate

Employment type

• Employment type Full-time

Job function

• Job function Marketing
• Industries Entertainment Providers

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