Marketing Manager

1 week ago

Zamboanga City, Philippines CAPEX Full time

Cargo Padala Express Forwarding Services Corp Responsibilities Facilitate market research and gather competitors' data through conducted market research and competitor analysis. Analyze market and competitors' data gathered through conducted market research and competitor analysis. Monitor market trends and competitors’ marketing strategies, including the best platforms and channels to use to strengthen the brand’s position in the market. This requires staying updated with the latest marketing trends and techniques. Plan and implement marketing and promotional activities of the company. Conceptualize and execute multichannel campaigns across the prospect and customer lifecycle, ensuring the alignment of communications and messaging in all channels. Monitor, review, and report the results of all marketing campaigns, including evaluation of initiatives and improvement recommendations. Monitor all the digital marketing platforms of the company, including social media channels, email marketing channels, website, mobile application, and Google Business Profile, ensuring all channels are updated. Oversee and guide the activities of the Demand Generation Department regarding social media marketing, SEO, PPC, and content creation, ensuring all content and materials are checked and approved by the Division Head before rollout. Recommend out-of-home campaigns to achieve target brand awareness and generate business leads. Conceptualize and plan promotional events such as expos, trade shows, and sales blitzes to promote the brand and generate leads. Job Summary Location Head Office, Pasay City Work Type Full-Time Division Digital Marketing Technology Job Requirements Graduate of Bachelor's Degree in Business Administration, Marketing, Business Management, Advertising, Communications, or other related courses. Minimum 3 years of solid experience in the same position or as a Marketing Manager. Proficiency in using various digital marketing channels, tools, and platforms. Experience in executing different offline and out-of-home marketing techniques and branding strategies. #J-18808-Ljbffr

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