Performance Marketing Specialist

Overview

Performance Marketing Specialist (Metro Manila) at TEAM LEWIS. The role supports planning, implementing, and reporting on paid omni-channel digital campaigns across client accounts. The candidate will take a proactive and analytical approach to developing paid digital strategies and campaigns, including channel and audience planning, campaign implementation, optimization for efficiencies, and reporting to internal and client stakeholders.

• Assist the team with the management of client accounts and projects, providing insightful advice and recommendations on digital tactics and online opportunities based on data.
• Support client relationships, establishing TEAM LEWIS pulse as a long-term partner for digital communications services; coordinate communication with clients and internal stakeholders and ensure deadlines and service agreements are met.
• Participate in business development by supporting pitch preparation and research.
• Develop paid digital strategies and plans across platforms (e.g., Meta, TikTok, programmatic, display, YouTube, SEM, LinkedIn) to meet client objectives.
• Conduct audience, keyword, and benchmark analysis to support multi-channel campaign planning.
• Prepare media diaries and creative material specifications; share timelines with creative teams to manage delivery.
• Prepare ad tracking/serving tags and ensure required pixels are available to clients or teams.
• Set up campaigns with approved bidding, scheduling, budget, targeting, and other strategies; ensure creatives, URLs, and ad tracking are implemented accurately.
• Optimize campaigns across multiple channels based on performance and frequency metrics; coordinate with creative/content teams to develop and iterate ad copy and creative.
• Troubleshoot campaign issues and propose corrective actions; identify growth and scale opportunities.
• Maintain accurate budget tracking and flag potential under- or overspending to the account lead.
• Stay abreast of digital trends, maintain vendor relationships, and share knowledge with the team.
• Work with analytics to ensure accurate data in reports and dashboards; develop campaign reports and provide actionable recommendations for future campaigns.
• Communicate campaign performance to internal and client stakeholders in a timely manner.

• Experience in a digital media agency or in-house with experience executing paid digital campaigns (paid social, paid search, display).
• Hands-on experience with self-service bid-based platforms and confidence in performance media activation.
• Knowledge of Google Analytics 4 is advantageous.
• Strong interest in the fast-changing world of performance and digital marketing.
• Ability to understand client business issues and how to support them.
• Strong project management skills with the ability to plan and prioritize; acute attention to detail and ability to manage campaign data.
• Calm under pressure with the ability to be agile and meet tight deadlines.
• Proven competency in managing a varied workload and interacting with mid to senior internal and external stakeholders.
• Creative thinking and an open-minded approach.

TEAM LEWIS is a global marketing agency recognized for award-winning campaigns and growth across markets. The TEAM LEWIS Foundation (TLF) supports charitable activities and innovation, funded by TEAM LEWIS. Since January 2021, the TLF has supported thousands of causes globally and volunteers contribute time and skills to maximise impact.

Equal Opportunity Employer: TEAM LEWIS is committed to creating an inclusive workplace that values equality, empowerment and respect.

• Seniority level: Mid-Senior level
• Employment type: Full-time
• Job function: Marketing and Strategy/Planning
• Industries: Marketing Services