Digital Marketing Specialist

4 weeks ago


General Santos, Philippines MicroSourcing Full time

Senior Digital Marketing Manager – MicroSourcing Location: Global • Work-from-home • Night Shift Why MicroSourcing? Competitive Rewards: Above‑market compensation, day‑one healthcare coverage for you and dependents, paid time‑off with cash conversion, group life insurance, performance bonuses. A Collaborative Spirit: Positive, engaging environment through company‑sponsored events and activities. Work‑Life Harmony: Flexible arrangements that fit you. Career Growth: Continuous learning and advancement opportunities. Inclusive Teamwork: Celebrate diversity and foster an inclusive culture. Your Role Manage and optimize paid search campaigns (Google Ads, Bing Ads) to maximize ROI. Conduct keyword research and implement SEO best practices to improve organic search rankings. Implement local SEO and referral links to build authority of divisional webpages. Oversee website management, ensuring it is user‑friendly, up‑to‑date, and optimized for search engines. Administer and maintain WordPress websites, including theme and plugin updates, content management, and troubleshooting. Monitor and analyze website performance using tools like Google Analytics and provide actionable insights. Collaborate with the content team to create engaging and SEO‑friendly content. Stay up‑to‑date with the latest digital marketing trends and technologies. What You Need Bachelor’s degree in Marketing, Communications, or a related field. 5‑7 years of experience in digital marketing, preferably in the fire and life safety industry. Expert in WordPress site management, including content updates, webpage creation, plugins, and site maintenance. Proficiency in using digital marketing tools such as Google Ads, Google Analytics, SEMrush, and WordPress. Strong knowledge of both onsite and offsite SEO best practices. Excellent analytical skills and the ability to interpret data to make informed decisions. Strong communication and interpersonal skills. Excellent organizational and project management skills. About MicroSourcing With over 9,000 professionals across 13 delivery centers, MicroSourcing is the pioneer and largest offshore provider of managed services in the Philippines. Our Commitment to 100% YOU MicroSourcing firmly believes that our company’s strength lies in our people’s diversity and talent. We are proud to foster an inclusive culture that embraces individuals of all races, genders, ethnicities, abilities, and backgrounds. We provide space for everyone, embracing different perspectives, and making room for opportunities for each individual to thrive. At MicroSourcing, equality is not merely a slogan – it’s our commitment. Here, we don’t just accept your unique authentic self – we celebrate it, valuing every individual’s contribution to our collective success and growth. Join us in celebrating YOU and your 100% For more information, visit Terms & conditions apply. #J-18808-Ljbffr



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