Junior Digital Marketing Specialist

About Penbrothers Penbrothers is an HR & remote talent management partner and one of the fastest growing companies in the Philippines. We provide talented Filipinos with global opportunities in high-growth startups and dynamic companies, from the comfort of their own homes. About the Client Our client is an Australia-based group of service businesses operating across essential home and commercial solutions. Their portfolio spans industries such as property maintenance, utilities, and specialized trade services, supporting both residential and business customers. With a multi-brand model, they combine hands-on expertise with modern marketing systems to reach and serve a broad customer base. By leveraging digital channels, they continue to expand their market presence, drive customer acquisition, and strengthen long-term relationships. About the Role We are seeking a Digital Marketing Specialist to take ownership of multi-channel campaigns and help drive measurable business growth for our client. You’ll be responsible for planning, executing, and optimizing digital strategies across social media, paid ads, SEO, and email marketing. You will blend creativity with analytical skills, ensuring campaigns deliver strong ROI and align with business objectives. Work hours: 6:00 AM - 3:00 PM PHT (8:00 AM - 5:00 PM AEST) Work set-up: Remote What you’ll do Meta Ads (Facebook & Instagram): Creating high-converting ad copy and visuals, setting up campaigns, monitoring performance. Google Ads: Managing and optimising search, display, and remarketing campaigns. Content Strategy: Developing monthly content plans that align with our marketing goals. Social Media Management: Scheduling, posting, and engaging across our main platforms. Email Marketing: Writing and scheduling campaigns using tools like Mailchimp or GoHighLevel. SEO: Ensuring content is optimised for search, performing keyword research, and monitoring rankings. Copywriting: Writing persuasive and engaging content for ads, emails, landing pages, and social posts. What You Bring 3+ years of digital marketing experience, ideally in service-based industries. Proven expertise in Meta Ads and Google Ads (search, display, remarketing). Hands-on experience with social media management tools (Meta Business Suite, Hootsuite, Buffer). Solid knowledge of SEO principles and content strategy. Hands-on experience with email marketing tools (Mailchimp, GoHighLevel). Strong copywriting skills with excellent command of written English. Analytical mindset, comfortable with campaign data and reporting. Creative, detail-oriented, and able to manage multiple projects independently. Preferred: Experience with tools like Front, ServiceM8, Canva, Meta Business Suite, Google Analytics Basic design or video editing skills Familiarity with Australian markets or service-based businesses Don't meet every single requirement? At Penbrothers we are committed to building a diverse, inclusive, and authentic workplace, so if you're excited about this role but you don't feel 100% aligned with the qualifications, we encourage you to apply anyway. You may just be the right fit for this or other roles. Hiring Process We utilize AI tools to enhance our hiring efficiency and ensure a fair evaluation of all candidates. As a result, candidates who passed our initial evaluations should expect an AI Interviewer as a component of our recruitment process. This is supervised by Human Talent Acquisition Experts who will also engage with you throughout your application journey. What You’ll Get At Penbrothers, we are obsessed with creating positive employee experiences. Here you’ll find an environment that nurtures learning and provides opportunities for growth. You’ll have the opportunity to make an impact on fast-growing startups and dynamic companies. Meaningful work & Growth: We take every opportunity to stretch ourselves and deliver an excellent client experience. Employee as our biggest asset: We are genuinely invested in our people’s career and welfare. Global reach & local impact: Get to work with high-growth startups and dynamic companies from the comfort of your own home. Powering global startups: We’ve created 1,400 Filipino jobs that empower global start-ups to focus on growth. #J-18808-Ljbffr