Meta/Google Ads Manager
20 hours ago
Qualifications
- Bachelor's degree in Marketing, Business, or related field (preferred).
- Proven experience (2–4+ years) managing Meta and Google Ads campaigns.
- Strong understanding in social advertising strategies.
- Proficiency in Google Ads, Meta Ads Manager, Google Analytics, and keyword tools.
- Solid analytical and problem-solving skills with data-driven decision-making ability.
- Creative mindset with strong attention to detail.
- Ability to manage budgets effectively and optimize for ROI.
- Campaign Strategy & Management: Plan, create, and execute paid ad campaigns across Meta (Facebook, Instagram) and Google (Search, Display, YouTube, Shopping).
- Conduct audience research, keyword analysis, and competitor benchmarking to optimize ad targeting.
- Develop ad copy, creatives, and A/B testing strategies to maximize performance.
- Optimization & Performance Tracking: Monitor and analyze campaign performance on a daily/weekly basis. Adjust budgets, targeting, and creatives to improve CTR, conversion rates, and ROAS. Implement remarketing and lookalike audience strategies for improved conversions.
- Analytics & Reporting: Track and analyze KPIs, including impressions, CTR, CPC, CPA, and ROAS. Prepare regular performance reports with insights and actionable recommendations. Utilize Google Analytics, Meta Ads Manager, and other tools for data-driven decision-making.
- Collaboration & Alignment: Work with the marketing team to ensure ads align with brand strategy and campaign goals. Coordinate with creative/design teams for ad visuals and assets. Stay updated with platform updates, policies, and emerging trends in digital advertising.
Job Type: Full-time
Pay: From Php40,000.00 per month
Benefits:
- On-site parking
- Paid training
Work Location: In person
Expected Start Date: 08/31/2025
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