E-Commerce Lead

7 hours ago

Taguig, Philippines Vice Cosmetics Group Inc. Full time

Overview The E-commerce Lead is responsible for driving the overall strategic direction, commercial performance, and operational excellence of the company’s e-commerce business. This role oversees platform sales strategies, product assortment, campaign participation, and customer experience, ensuring alignment with brand objectives and sales targets. The E-commerce Lead works closely with content, marketing, operations, and platform partners to deliver consistent growth and a seamless online shopping experience. Job Responsibilities Develop and implement e-commerce strategies across all online sales platforms (TikTok Shop, Lazada, Shopee, etc.). Stay updated on platform trends, competitor activities, and emerging technologies. Platform & Campaign Management Oversee product listings, ensuring accuracy, optimization, and compliance with platform guidelines. Manage participation in major platform and seasonal campaigns. Coordinate with platform account managers for promotions, placement opportunities, and sales optimization. Monitor daily performance metrics, making quick adjustments to maximize sales and conversion. Cross-Functional Collaboration Work with KOL & Content teams to align influencer activities, short videos, and live streams with sales objectives. Coordinate with marketing for campaign assets and brand messaging. Partner with merchandising and ecommerce operations teams to ensure stock readiness and smooth order fulfillment. Analytics & Reporting Track and analyze KPIs such as GMV, conversion rates, AOV, SKU performance. Conduct post-campaign reviews to identify strengths, weaknesses, and areas for improvement. Prepare weekly, monthly, and quarterly performance reports with actionable insights for management. Customer Experience & Retention Oversee customer service operations to maintain high satisfaction and loyalty. Monitor product reviews, returns, and complaints to address recurring issues. Recommend and implement retention strategies. Lead and mentor the e-commerce team, including the BD Officer (e-comm), KOL Associates (sales execution), and Customer Experience team. Set clear KPIs, track progress, and provide regular feedback. Foster a collaborative, performance-driven culture within the online sales team. Job Qualifications Bachelor’s degree in Business, Marketing, or related field. 3–5 years of e-commerce management experience, ideally in beauty, FMCG, or related industries. Proven ability to drive sales growth through platform management and campaign execution. Strong leadership skills with experience managing multi-functional teams. Proficiency in marketplace tools (TikTok Seller Center, Lazada/Shopee Seller Center) and analytics platforms. Willing to be assigned in BGC, Taguig. Strategic and commercial mindset. Strong leadership and people development skills. Analytical and data-driven decision-making. Excellent coordination and communication abilities. Customer-focused approach. Seniority level Mid-Senior level Employment type Full-time Job function Sales and Business Development Industries Personal Care Product Manufacturing #J-18808-Ljbffr

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