Consumer Marketing Director

Your new role As Consumer Marketing Director, you’ll lead the development and execution of patient activation and consumer marketing strategies across the Business North & Central region. You will bridge strategy and execution, ensuring campaigns are impactful, measurable, and aligned with our broader business objectives. You will work independently, with autonomy in planning and implementing initiatives across the Business Area countries, while ensuring alignment with regional and global strategies. This is an on-site position within the BA N&C in Copenhagen (Ørestad office), Denmark. Your responsibilities Develop patient activation and consumer marketing strategies to enhance engagement, patient awareness, and accelerate market growth. Create strong execution plans tailored to each market, integrating digital and traditional channels, media, partnerships, and collaborations with key external stakeholders. Leverage data and insights on segmentation, targeting, and patient behavior to design effective campaigns. Measure campaign effectiveness, applying learnings to optimize strategies and drive continuous improvement. Collaborate across functions, working with marketing, medical, sales, and EUCAN teams to plan, test, execute, and share learnings rapidly. Your new department You’ll join the BA N&C leadership team, a lean but strategic team driving business strategy and execution across our five markets. The Business Area North and Central is comprised of five affiliates: Denmark & Iceland, Switzerland, Sweden, Norway, and Finland. This area serves a total population of approximately 36 million people. The workforce consists of around 500 employees, contributing to a significant business operation, as the second largest unit within Europe & Canada (EUCAN) region in International Operations. The BA N&C unit is based in Copenhagen (Ørestad) Denmark, headed by the Corporate Vice President Jeppe Theisen (JPBT). Your skills and qualifications We’re looking for a strategic, consumer-driven and assertive marketing leader who thrives at the intersection of patient engagement, data insights, and business execution & growth. To succeed in this position, you’ll bring: An academic degree in Marketing, Business Administration, or related field. 8+ years of experience in commercial marketing, with strong focus on BTC marketing, patient activation and engagement campaigns. Proven track record in designing and implementing successful consumer strategies and campaigns through both digital and tradition channels with media as a key driver. Experience in cross-functional leadership and stakeholder management. Skills: Strategic mindset and ability to translate patient activation initiatives with business objectives. Consumer insight analysis and data-driven campaign planning. Excellent communication and stakeholder management. Creativity in innovative campaign and promotional material development. ROI analysis and performance measurement. Leadership and influence in cross-functional teams. Adaptability in dynamic markets and patient environments. Working at Novo Nordisk At Novo Nordisk, collaboration and innovation drive everything we do. Every day we work to find solutions that defeat serious chronic diseases. For over 100 years, this unordinary mindset has seen us build a company like no other—where mutual respect, curiosity, and determination make extraordinary results possible. What we offer In addition to a supportive and inclusive culture, Novo Nordisk provides strong learning and development opportunities tailored to your career stage. Our benefits reflect our commitment to empowering employees while supporting work-life balance. More information To submit your application, please upload your CV in English (click Apply and follow the instructions). Deadline : Apply by 16th of November 2025 Novo Nordisk is committed to inclusive recruitment and equality of opportunity for all applicants. We seek new ideas, put people first, and take an unordinary approach to drive real, lasting change in health. Novo Nordisk is currently in the process of adjusting job titles globally. Please note that the job title listed in this advertisement may be subject to change. More detailed information will be provided during the recruitment process. We commit to an inclusive recruitment process and equality of opportunity for all our job applicants. We’re not your typical healthcare company. In a modern world of quick fixes, we focus on solutions to defeat serious chronic diseases and promote long-term health. Our unordinary mindset is at the heart of everything we do. We seek out new ideas and put people first as we push the boundaries of science, make healthcare more accessible, and treat, prevent, and even cure diseases that affect millions of lives. Because it takes an unordinary approach to drive real, lasting change in health. #J-18808-Ljbffr