
Digital Marketing Expert
3 weeks ago
JOB OVERVIEW
This role is under Branding, Communications, and Marketing communications department reporting directly to the department head.
S/he is responsible for the planning and execution of all digital marketing efforts: organic and paid.
S/he will be working closely with agencies for media buying.
S/he will be monitoring all online advertising activities end-to-end.
S/he will be managing the social media pages: internal and external.
S/he will be working simultaneously with other marketing experts and business leads to ensure a cohesive implementation of the running campaign.
Manages all paid online advertisements such as Meta ads, programmatic ads, google display network, et al.
Manages Search engine optimization (SEO) and Search engine marketing (SEM).
End-to-end (E2E) management of all internal and external online communication platforms such as social media, ING Today, and Viva engage.
Community management-internal and external such as responding to comments, joining reddit forums, et al.
Manages social media tools such as hubspot* and meltwater*.
Ensures amplification of internal EB efforts via organic and sponsored posts.
Works closely with the agency for media planning and buying.
Expertise in digital marketing strategies and tools.
Strong knowledge of Search engine optimization (SEO), Pay-per-click (PPC), social media, and email marketing.
Proficiency in web analytics tools (e.g., Google Analytics).
Ability to create and manage content for various digital platforms.
Strong analytical skills and data-driven mindset.
Creative thinking and problem-solving abilities.
Ability to work as an independent contributor but is also able to work well with cross-functional teams. While this is an individual contributor role, collaboration is key.
Strong digital marketing experience —from strategy to hands-on execution.
Expertise in paid social advertising (Meta, LinkedIn) and performance marketing .
Solid understanding of SEO, SEM , and data-driven campaign optimization.
Experience working with or managing creative and media agencies .
A self-starter with a high-achieving mindset , proactive attitude, and the ability to adapt in a fluid, ever-evolving role.
Excellent writing skills is an advantage —you know how to turn a brand story into a compelling campaign.
Can run digital campaigns on their own—organic and paid.
Background in an agency or in-house marketing team is welcome.
Open to diverse industry backgrounds, as long as you bring passion, ambition, and commitment.
Monday to Friday.
2-3 times a week of on-site work.
Day Shift.
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