Digital Marketing Specialist

Be among the first applicants. Get AI-powered advice on this job and more exclusive features. Direct message the job poster from Advanced Nutritional Technologies (ANTECH), Inc. Overview The Digital Marketing Specialist will develop, execute, and monitor strategic digital marketing campaigns across all online platforms. This role is responsible for content creation, website and social media management, digital campaign monitoring, ad optimization, and performance analysis. The role requires strong collaboration across internal and external teams and effective people management. KEY RESPONSIBILITIES Create and propose digital content strategies and campaigns for all online platforms. Conduct industry and competitor intelligence, staying current with digital trends and technologies. Brainstorm and implement creative growth strategies, including digital contests and giveaways. Prepare competitor intelligence reports for strategic planning. CONTENT MANAGEMENT Develop and manage content through overseeing the creation, editing, and optimization of all website and social media content, including articles, landing pages, and social posts. Monitor content effectiveness and update strategies to improve engagement and achieve marketing goals. Plan and manage video and photo shoots for promotional campaigns, working with internal and external teams. Present bimonthly content decks for DTC marketing. Ensure Content Compliance: Guarantee all content adheres to brand guidelines, regulatory standards (e.g., Ad Standards Council), and quality control measures. CAMPAIGN MONITORING & OPTIMIZATION Track and analyze campaign KPIs (click-through rates, conversions, reach, etc.). Provide monthly performance reports to management. Optimize campaign budgets for maximum efficiency. Schedule and attend strategy and performance calls with platform experts and/or partner agencies. Ensure effective media spend aligned with set budgets. Implement SEO strategies by integrating targeted keywords into content. DATA ANALYSIS & REPORTING Analyze social media metrics to measure user engagement and brand visibility. Evaluate website performance weekly and monthly via Google Analytics and Ads. Identify optimization opportunities and propose data-driven recommendations. E-COMMERCE Develop and execute a comprehensive e-commerce strategy to achieve sales targets and business objectives. Stay up-to-date with emerging e-commerce technologies and platforms to recommend and implement solutions that enhance performance and customer experience. COLLABORATION Internal: Actively collaborate with CRM and other internal teams to ensure aligned messaging and customer support. External: Maintain professional relationships with brand ambassadors (e.g., gift coordination, communication). STRATEGIC MARKETING & INNOVATION Proactively research online consumer habits, emerging platforms, and trends. Recommend and test new digital strategies to expand audience reach and engagement. QUALIFICATIONS Bachelor’s degree in Marketing, Communications, Business Administration, Digital Media, or a related field. Minimum 2–3 years of experience in digital marketing, content management, or e-commerce. Proven track record in planning, executing, and optimizing multi-platform digital campaigns. Experience collaborating with agencies, creative teams, or external partners. TECHNICAL SKILLS Proficiency in social media management platforms (e.g., Meta Business Suite, TikTok Ads, LinkedIn Campaign Manager). Strong knowledge of Google Analytics, Google Ads, SEO tools, and reporting dashboards. Hands-on experience with website CMS platforms (e.g., WordPress, Shopify, Magento). Basic design and content editing skills (Photoshop, Canva, or similar). Familiarity with e-commerce management tools and online sales platforms. #J-18808-Ljbffr