Digital Marketing Expert

4 weeks ago

Makati, Philippines ING Group Full time

Overview

Manages all paid online advertisements such as Meta ads, programmatic ads, Google Display Network, et al. Manages Search engine optimization (SEO) and Search engine marketing (SEM). End-to-end (E2E) management of all internal and external online communication platforms such as social media, ING Today, and Viva engage. Community management - internal and external such as responding to comments, joining reddit forums, et al. Manages social media tools such as hubspot* and meltwater*. Ensures amplification of internal EB efforts via organic and sponsored posts. Works closely with the agency for media planning and buying. Expertise in digital marketing strategies and tools.

Responsibilities
  • Manages all paid online advertisements such as Meta ads, programmatic ads, Google Display Network, et al
  • Manages Search engine optimization (SEO) and Search engine marketing (SEM)
  • End-to-end (E2E) management of all internal and external online communication platforms such as social media, ING Today, and Viva engage
  • Community management - internal and external such as responding to comments, joining reddit forums, et al
  • Manages social media tools such as hubspot* and meltwater*
  • Ensures amplification of internal EB efforts via organic and sponsored posts
  • Works closely with the agency for media planning and buying
Qualifications
  • Expertise in digital marketing strategies and tools
  • Strong knowledge of SEO, PPC, social media, and email marketing
  • Proficiency in web analytics tools (e.g., Google Analytics)
  • Ability to create and manage content for various digital platforms
  • Strong analytical skills and data-driven mindset
  • Creative thinking and problem-solving abilities
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