Brand Manager

3 weeks ago


Metro Manila Philippines AllianceBernstein-us Full time

Overview Develop and execute brand strategy and annual marketing plans; plan and manage advertising, public relations, digital marketing, and event promotions; conduct in-depth market research and consumer insights to drive brand optimization; monitor brand performance and market share, and provide improvement recommendations; manage brand budgets to ensure efficient use of resources. Responsibilities Develop and execute brand strategy and annual marketing plans; Plan and manage advertising, public relations, digital marketing, and event promotions; Conduct in-depth market research and consumer insights to drive brand optimization; Monitor brand performance and market share, and provide improvement recommendations; Manage brand budgets to ensure efficient use of resources; Qualifications Bachelor\'s degree or above in marketing, advertising, communications, or a related field; 3-5 years of experience in brand management or marketing, preferably in the FMCG/retail/internet industry; Experience in digital marketing, social media, and brand communication channels; Excellent data analysis and market insight; Innovative thinking and the ability to translate ideas into effective execution; Seniority level Mid-Senior level Employment type Part-time Job function Marketing and Sales #J-18808-Ljbffr


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