47720313191 - Head of Growth (Part-time)

Role Head of Growth Job Type Part Time Location Remote Work Schedule Flexible, with 10 AM – 12 PM EST overlap About the Company The company is an offshore staffing company committed to connecting global businesses with top-tier, cost‑effective talent, primarily from the Philippines and other emerging markets. They are specialists in providing dedicated, remote teams that drive significant savings and productivity for our clients. They’re a startup in hyper‑growth mode, and they need a strategic, seasoned mind to drive their next phase of expansion. This is a high‑leverage, part‑time role designed for an executive who knows how to move the needle in the recruitment and offshore staffing space. Job Overview They are seeking a Part‑Time Head of Growth to design, own, and execute the full‑funnel growth strategy. This is a critical leadership role that sits at the intersection of marketing, sales enablement, and customer retention. The successful candidate will be a proven expert in the recruitment and staffing industries with a verifiable track record of driving B2B growth, customer acquisition, and market penetration. You won’t just manage marketing; you will be the architectural force behind our scalable and profitable growth engine. Key Duties and Responsibilities 1. Growth Strategy & Execution Define and Own the Growth Funnel : Develop a comprehensive, data‑driven strategy across the entire ‘Acquisition‑Activation‑Retention‑Referral’ (AARRR) model, specifically tailored for B2B offshore staffing services. Market Penetration : Identify and prioritize high‑potential target markets, ICPs (Ideal Customer Profiles), and unique value propositions that differentiate Roster in a competitive global landscape. Budget & ROI Ownership : Manage the growth budget, ensuring all spending is optimized for Customer Acquisition Cost (CAC) efficiency and Lifetime Value (LTV) maximization. Reporting & Analytics : Establish clear, actionable KPIs and a rigorous reporting cadence to measure the effectiveness of all growth initiatives, translating data into immediate strategic shifts. 2. Performance Marketing & Lead Generation Industry‑Specific Campaign Design : Create and execute high‑converting digital marketing campaigns (Paid Search, Social, Content Syndication) that speak directly to the pain points of businesses considering offshore staffing. Content & SEO Strategy : Oversee the content roadmap, ensuring SEO efforts, case studies, and thought leadership firmly establish Roster as a trusted authority in global remote talent. Sales Enablement & Alignment : Work intimately with the sales team to ensure MQLs (Marketing Qualified Leads) are high‑quality, and that marketing content is leveraged effectively throughout the sales cycle. 3. Retention & Customer Lifecycle Referral Program Development : Design and launch a robust customer referral program to capitalize on satisfied clients—a key driver of growth in the staffing sector. Client Value Maximization : Collaborate with the Client Success team to identify opportunities for expansion revenue, including upselling additional roles or new service lines to existing clients. Requirements Verifiable Executive‑Level Experience : Minimum of 5+ years in a senior Growth, Marketing, or Business Development leadership role (e.g., Head of Growth, VP of Marketing) within the recruitment and staffing industry. B2B Expertise : Deep, proven success in driving high‑value B2B lead generation and closing six‑figure service contracts, not just high‑volume B2C or e‑commerce traffic. Start‑up / Scale‑up DNA : Demonstrated ability to thrive in a fast‑paced, resource‑lean startup environment, prioritizing high‑impact initiatives and operating with a hands‑on, execution‑focused mindset. Data Fluency : Exceptional analytical skills and proficiency with marketing technology (CRM, Marketing Automation, Analytics platforms) to track and optimize funnel performance. Communication : Exceptional written and verbal communication skills, capable of pitching strategy to the leadership team and mentoring junior team members. #J-18808-Ljbffr