Ecommerce Specialist

Sunnies Inc. Mandaluyong, National Capital Region, Philippines Ecommerce Specialist Sunnies Inc. Mandaluyong, National Capital Region, Philippines Direct message the job poster from Sunnies Inc. The Digital Marketing Specialist/ Sr. Associate leads the planning, execution, and optimization of omnichannel marketing campaigns on online advertising channels —including Meta, Google, Tiktok, marketplace on-platform and email marketing, with the objective of growing the brand’s new and returning customer base. She/He works closely with the marketing, brand, and creative and other related teams to operationalize the digital and email marketing campaigns. She/He acts as integrator between Team Sunnies and external agencies and partners to ensure that the brand remains a market leader in digital presence. YOUR OVERALL MISSION & DAY-TO-DAY Strategic Planning & Execution Support the Online Marketing Manager in developing omnichannel strategies via online advertising platforms to support brand and channel projects and initiatives — including always-on, launch, promo and adhoc campaigns Oversee the execution of planned digital marketing campaigns in coordination with external agency partners Ensure quality and prompt execution of all email marketing campaigns Lead the creation of internal performance reports to inform Team Sunnies about digital and email marketing wins and opportunities that will drive the business forward Digital Marketing Create digital marketing briefs for agency partners — aligned with brand and channel strategy Lead job order development for all creative assets needed for digital and performance marketing Supports Online Marketing Manager in managing and monitoring media plans and budget Collaborate with Assistant Marketing Manager (Ecomm and Digital) to optimize visibility and searchability, drive quality traffic and maximize conversions through on-platform marketing tools Review and monitor implementation of all digital campaigns and lead action items to address performance gaps and opportunities Act as integrator of Team Sunnies and external agency partners Research and stay up to date on digital marketing trends, advertising trends, and new channels that are relevant to the brand Email Marketing Creates and implements an omnichannel email marketing strategy to grow online and offline customer base — including behavioral, marketing and A/B testing campaigns Prepare and manage email marketing calendar on annual, quarterly and monthly basis Lead job order development for all creative assets needed for email marketing campaigns—aligned with brand and channel strategy Act as integrator of Team Sunnies and email service provider Research and stay up to date on email marketing trends, tech developments and integrations in coordination with Assistant Web Marketing Manager and email service provider Partner and Project Management Set and manage deadlines of requirements from internal teams to ensure digital and email marketing campaigns are delivered prompty and efficiently in coordination with Project Manager Build and maintain strong working relationships with external agency partners and email service providers Communication and Collaboration Effectively communicate digital and email marketing updates to Team Sunnies Encourage openness and feedback in ways of working Collaborate and learn from different internal and external teams Brand and Product Love Be extremely knowledgeable in the brand’s products & services Show strong understanding for the brand and all its product lines Seniority level: Associate Employment type: Full-time Job function: Marketing | Industries: Retail #J-18808-Ljbffr