Senior Paid Media Specialist

5 days ago

San Juan, Philippines RunRemote Full time

RunRemote Makati, National Capital Region, Philippines Position: Senior Paid Media Specialist Work hours: 9:00 AM - 6:00 PM Adelaide, Australia Compensation range: AUD $3,000 - $3,500 / month RunRemote’s mission is to connect top-rated remote talent with the world’s best job opportunities. All roles are full‑time and 100% remote. About Our Client Customer is a fast‑growing digital marketing agency based in Australia, specialising in automotive and motorcycle brands and lead generation campaigns. About The Role The Senior Paid Media Specialist will plan, execute, optimise, and report on Google Ads and Meta Ads campaigns focused on lead generation. Responsibilities Campaign Execution & Optimisation: Build, manage and optimise Google Ads (Search, Performance Max, Display, Video, Vehicle Ads & Meta Ads) campaigns. Conduct regular performance audits to identify improvement opportunities. Implement structured A/B testing across creative, copy, landing pages, bidding strategies and audiences. Maintain consistent and high‑quality campaign structure and naming conventions. Monitor daily/weekly performance trends, budget pacing, lead quality and conversion efficiency. Produce detailed performance reports with insights and recommended next steps. Analyse client performance by channel, campaign type, audience and funnel stage. Set up conversion tracking, pixels, UTM tagging, custom conversions and event tracking. Collaborate with the internal team on landing page optimisation and CRO recommendations; troubleshoot tracking discrepancies across GA4, Google Ads, Meta, CRM and reporting platforms. Work closely with Account Managers and Creative team to implement campaign updates and testing plans; suggest creative angles, audience targeting strategies and campaign experiments. Maintain high levels of accuracy, detail and quality control across all accounts. Requirements 5+ years hands‑on experience in Google Ads and Meta Ads campaign management. Proven track record in lead generation campaigns, preferably within automotive or related industries. Strong analytical ability and deep understanding of advertising metrics and optimisation levers. Proficient with Google Ads interface, Meta Business Manager, GA4, Tag Manager, conversion tracking and pixels. Excellent understanding of bidding strategies, audience targeting, funnel strategy, remarketing, lookalikes and PMax structure. Strong knowledge of feed‑based campaigns, VLA’s (Google Vehicle Ads), AIA (Automotive Inventory Ads). Proficient in ClickUp or similar project‑management tools. Excellent communication and collaboration skills for internal team coordination. Highly organised, detail‑oriented and proactive in identifying issues or opportunities. Reliable, professional and committed to long‑term remote work. Nice to have Experience running campaigns for automotive dealerships or similar high‑intent lead categories. Experience with reporting tools such as Looker Studio or Agency Analytics. Understanding of CRO, landing page testing and form conversion optimisation. Benefits (inclusive in the salary range) AU$50 Internet Allowance AU$50 HMO allowance 10 days Paid Time Off + Christmas to New Years closure Seniority level Mid‑Senior level Employment type Full‑time Job function Marketing, Public Relations, and Writing/Editing #J-18808-Ljbffr

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