Brand Manager

12 hours ago

Manila, Philippines Watsons Philippines Full time

Overview

Assistant Vice President | Beauty Business Unit Controller at Watsons Philippines — Enabling consumers to Look Good, Do Good and Feel Great Today and…

Company Description

Watsons Philippines is part of the AS Watson Group, one of the world\'s longest-standing and most recognized retail companies with roots in Asia. The company operates over 17,000 stores across 12 retail brands in 31 markets and employs 130,000 people globally, making it the largest international health and beauty retailer. Watsons is the leading O+O (Offline plus Online) health and beauty retailer in Asia, with 8,000 stores and more than 1,500 pharmacies in 16 Asian, European, and Middle-East markets. The company\'s technology-enabled O+O platforms serve over 6 billion shoppers annually, seamlessly integrating physical and digital retail experiences.

Role Description

This is a full-time on-site role for a Brand Manager located in Metro Manila. The Brand Manager will be responsible for developing and implementing brand strategies, managing marketing campaigns, conducting market research, and analyzing consumer insights. Day-to-day tasks include overseeing the creation of promotional materials, collaborating with cross-functional teams, monitoring market trends, and ensuring brand consistency. The Brand Manager will also be involved in budget management and performance tracking to achieve brand objectives and drive growth.

Qualifications
  • Skills in Brand Strategy, Product Development, Marketing Campaign Management, Category Development, and Market Research
  • Experience in Consumer Insights Analysis and Marketing Analytics
  • Project Management and Team Collaboration skills
  • Strong Communication and Presentation skills
  • Proficiency in digital marketing tools and software
  • Bachelor\'s degree in Marketing, Business Administration, or a related field
  • Experience in the health and beauty industry is a plus
Seniority level

Entry level

Employment type

Full-time

Job function

Marketing and Sales

Industries

Retail

Location

Makati, National Capital Region, Philippines

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