Brand Manager

4 weeks ago

Manila, Philippines Primer Group Full time

Job Summary

The Brand Manager directly analyze and integrate various financial reports in developing strategies to overall manage the achievement of the brand’s business goals. Brand managers also scout the market for viable distribution, adopt technology to develop, implement, track and optimize digital marketing campaigns and social media through leading cross-functional teams to ensure successful and on-time execution of marketing initiatives. She/He also drives, trains and engages concerned parties to achieve business objectives.

Duties and Responsibilities

  • Develop, strategize and overall responsible for the achievement of the brand's business goals. Translates principal's direction to localized vision, mission and objectives for profitable business.
  • Direct and manage resources by analyzing and integrating various financial reports to develop measures that leads to innovation, increase efficiency and optimal brand profitability;
  • Leverage brand-building expertise to lead and develop campaigns that win in-market and ensure brand awareness, experience and customer loyalty.
  • Keeps abreast with new brands and trends in the market and observes competitors regularly for pricing and new product lines.
  • Scouts market for viable distribution, monitors performance of doors and recommends appropriate actions on doors.
  • Creates effective communication strategy and evaluates marketing activities in promoting the brand, product and doors/channels;
  • Leads cross-functional teams (Marketing, Ops, Merch) to ensure successful and on-time execution of marketing initiatives.
  • Adopts technology to develop, implement, track and optimize digital marketing campaigns and social media across all channels;
  • Provides overall strategy and direction to merchandising activities such as product selection, pricing, buying and principal interfacing;
  • Reviews product performance and recommends appropriate actions for effective inventory management while ensuring business profitability;
  • Coordinates with Importation, Accounting and Finance Departments in facilitating arrival of goods;
  • Drives, train and engage concerned parties to achieve business objectives; Evaluates performance and implements discipline when necessary

Qualifications

  • Graduate of any 4 year business course.
  • At least 3 years solid experience in brand management and 2 years experience in supervisory or managerial capacity from retail industry.
  • Must have strong business acumen, excellent communication, interpersonal and organizational skills.
  • Outdoor and fashion enthusiast, adept in collaborating with diverse and cross-functional teams.
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