Brand Marketing Officer

6 days ago

Manila, Philippines Newtrends International Corporation Full time

Overview Newtrends International Corporation (NIC) is one of the Philippines’ leading companies in the distribution, retailing, and marketing of international lifestyle accessories, focusing on timepieces, writing instruments, and jewelries. Established in 1992, NIC has evolved from a single brand distributor to a multi-category distributor and retailer, managing over 20 brands in its portfolio. Role Role Description : The Brand Marketing Officer will be responsible for developing and executing brand marketing strategies, conducting market research, overseeing campaigns, creating marketing materials, and analyzing performance metrics. Daily tasks will include collaboration with various teams, managing social media platforms, and ensuring brand consistency across all channels. Location and Type This is a full-time, on-site role based in Makati City, Philippines. Responsibilities Develop and execute brand marketing strategies aligned with company goals. Conduct market research to inform positioning, messaging, and campaigns. Oversee marketing campaigns from planning to execution and performance analysis. Create marketing materials that maintain brand consistency across channels. Analyze performance metrics and report insights to stakeholders. Collaborate with cross-functional teams (sales, product, design, digital) to implement brand initiatives. Manage social media platforms and digital presence to strengthen brand image. Qualifications Bachelor’s degree in Marketing, Business Administration, Communication, or related field At least 2 years of experience in marketing or brand management Understanding of brand management principles Familiarity with digital marketing trends and tools Adaptable and willing to learn and grow within the role Strong initiative, proactive approach to tasks High level of creativity and attention to detail Employment type Full-time Industries Retail Note: No other location or role postings are included in this description. #J-18808-Ljbffr

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