Digital Marketing Officer

3 weeks ago

Makati, Philippines DMCI Homes Full time

Hired candidates will have the following opportunities Hybrid work arrangement (in place until further notice) Competitive salary based on relevant skills and work experience Learning and development opportunities Career development opportunities for high potential and top performing employees QUALIFICATIONS Graduate of Marketing Management or any related course With at least four (4) years of experience in the digital marketing field Strong analytical skills in tracking campaign performance and generating actionable insights Proficient in key areas of digital marketing such as Social Media Marketing, Content and Email Marketing, Website Management, and Search Marketing DUTIES AND RESPONSIBILITIES 1. Search Marketing: Search Engine Optimization (SEO) and Search Engine Marketing (SEM) Conducts keyword research, technical Search Engine Optimization (SEO) audits, and on‑page/off‑page optimization to improve search visibility and website performance. Manages tools like Google Analytics and Search Console to track traffic, rankings, and user behavior; adjust strategies based on data and algorithm updates Manages paid search campaigns on Google Ads, Bing Ads, etc., including keyword targeting and ad copy creation. Monitors and analyzes campaign performance, including click‑through rates (CTR), conversion rates, and cost per‑acquisition (CPA), making data driven adjustments. Creates and manages Google shopping campaigns where applicable. 2. Social Media Marketing Develops platform‑specific strategies (Facebook, Instagram, LinkedIn, TikTok, YouTube). Creates content calendars, monitors brand presence, and engages with audience Monitors social media ad campaigns and influencer collaborations 3. Email Marketing Creates and implement targeted email campaigns. Segments email lists and write engaging copy. Uses automation tools and ensure compliance with regulations. 4. Content Marketing Develops and manages content strategies aligned with marketing goals. Creates and optimizes blogs, videos, infographics, and social media content. Promotes and distributes content across multiple digital channels. #J-18808-Ljbffr

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