Marketing Specialist

Marketing Specialist (Acquisition - Embedded Expert)

Maya Mandaluyong, National Capital Region, Philippines

Acquisition & Campaigns

Our Mission: Our goal is for everyone to make bolder choices with their finances. To get there, we're creating an all-in-one ecosystem of financial services for today's generation of goal-getters.

Description

Overview: The Marketing Specialist is primarily responsible for defining, developing, and activating go-to-market strategies to drive the acquisition of the right mix of new Maya users from all available consumer products and channels.

What You Will Do

• Drive low-cost and effective acquisition from existing and new channels by working through Sales, CLM, Marketing, Strategic Partnerships, and BU Teams, and ensuring initiatives are per Growth’s defined strategy
• Work closely with the Head of Acquisition to identify insights, trends, and key growth opportunities, co-develop action plans/ programs/ campaigns to achieve business targets, and align resources to support go-to-market activities in response to business needs for new user acquisition.
• Build a deep understanding of the various customer segments (personas, cohorts, journey mapping) to clearly define positioning with key segments and strategically develop campaigns to drive value and meet business targets.
• Champion customer-centric acquisition strategy and go-to-market plans to Commercial Leadership and cross-functional stakeholders (e.g., Business Product/ UX, Marketing Capabilities Teams, etc.) to get buy-in and enable program implementation.
• Collaborate closely with Mesh counterparts for strategic discussions and implementation of core programs and initiatives, primarily for tactical growth and marketing campaigns, from market insight/ research, campaign conceptualization, business case development, campaign implementation (promo onboarding, creative development, CLM, and media implementation), to monitoring and optimization.
• Measure and evaluate marketing and program effectiveness via data analytics and tools and recommend optimizations to achieve core business OKRs.
• Leverage Maya’s Ecosystem and collaborate with Sales (Maya Business and Maya Center) and Business Development Teams to conceptualize/ support initiatives that cater to distribution channels and key accounts (i.e., co-marketing opportunities) to further drive acquisition and retention
• Build knowledge of the competitive environment– from trends, products, technologies, regulations, and competitor activities; and leverage this to knowledge for campaign development and business strategies.
• Provide insights and inputs to UX/ product, tools, and process improvements to enhance customer journey and ways of working efficiencies.

What We Are Looking For

• At least 3-5 years of relevant experience in Growth, Brand, or Performance/ Digital Marketing
• Background in industries such as Fintech and e-commerce is a plus
• Competent with using Microsoft PowerPoint, Word, and Excel, including Pivot tables, reporting, and charts. Knowledge of Power BI a plus

About Us

Maya is the all-in-one money platform that is bringing Filipinos bolder ways to master their money. It is powered by a unique integrated financial services ecosystem that addresses the ever-evolving needs of today’s generation of moneymakers through cutting-edge technology.

We lead millions of Filipinos — consumers, businesses, communities, and government agencies alike — into a version of the current digital economy that’s more inclusive, transparent, and empowering than ever.

We are powered by the country's only end-to-end digital payments company Maya Philippines, Inc. and Maya Bank, Inc. for digital banking services.

Maya Bank, Inc. and Maya Philippines, Inc. are regulated by the Bangko Sentral ng Pilipinas.