Digital Performance Marketing Lead

Overview Digital Performance Marketing Lead At Creative Dock, we build, scale, and operate ventures that redefine industries. We’re now looking for a Digital Performance Marketing Lead to shape and drive the digital growth strategy for one of the most prominent fintech marketplaces in Asia. This role sits at the intersection of strategy, data, and creativity — leading the evolution of how a fintech ecosystem acquires, engages, and retains users. You’ll guide the client through a full-scale digital transformation journey, combining performance marketing, AI-driven intelligence, and marketplace innovation to create measurable business impact. We are proud of our informal atmosphere. We maintain a flat structure and the working environment is shaped around project teams. We believe in career development. All that matters are your skills and desire to learn more. No diploma will ever secure you a place at Creative Dock. What You’ll Do Strategic Growth & Leadership Lead the strategic marketing review of the fintech marketplace, analyzing its digital maturity, acquisition funnels, and channel performance. Define and operationalize a holistic performance marketing strategy aligned with client growth ambitions and venture objectives. Build a unified framework that integrates performance, automation, and marketplace excellence into a single, data-driven growth engine. Act as a trusted advisor to client executives, translating data insights into strategic decisions and actionable outcomes. Performance Marketing Excellence Oversee end-to-end digital performance across paid media, search, social, programmatic, affiliate, and marketplace channels. Implement data-driven attribution models to optimize marketing efficiency (CAC, LTV, ROAS, retention). Deploy AI-powered tools for media optimization, predictive targeting, creative automation, and advanced personalization. Champion a culture of experimentation and learning through A/B testing, CRO, and continuous data iteration. Marketplace & Ecosystem Transformation Collaborate with product and data teams to evolve the client’s marketplace ecosystem using automated merchandising, dynamic pricing, and smart segmentation. Integrate generative and predictive AI into campaign design, content creation, and audience engagement workflows. Bridge marketing and product innovation to deliver seamless, end-to-end customer experiences across acquisition and retention journeys. Cross-functional & Partner Collaboration Work closely with Creative Dock’s internal experts in data science, product design, and venture strategy to ensure integrated delivery. Build strong relationships with media and technology partners (Google, Meta, TikTok, The Trade Desk, etc.) to co-create innovative growth initiatives. Translate strategy into clear, measurable delivery frameworks for regional execution teams. What You’ll Bring Experience & Skills 8+ years of experience in digital marketing, growth, or performance strategy, ideally in fintech, marketplaces, or high-scale eCommerce. Proven success in scaling digital ecosystems and driving measurable performance impact. Deep expertise in paid media, programmatic advertising, data analytics, and marketing automation platforms. Strong understanding of AI and data-driven personalization in digital marketing and customer lifecycle management. Excellent communication and presentation skills, with experience influencing C-level stakeholders. Experience working across or with Asian markets (Southeast Asia, India, or East Asia) is a significant advantage. Strong consulting mindset — able to combine analytical depth with creative strategic thinking. Fluent in English. Mindset & Values You think entrepreneurially — balancing commercial impact with long-term value creation. You are curious and future-oriented, exploring how technology and AI reshape customer engagement. You are strategic and hands-on, equally comfortable building frameworks and managing execution. You thrive in dynamic, cross-cultural environments where experimentation drives progress. What We Offer The opportunity to lead digital transformation for one of Asia’s largest fintech marketplaces. Collaboration with top global experts across venture building, AI, data, and digital strategy. A platform to influence how future fintech ecosystems scale and monetize in high-growth markets. A culture of ownership, experimentation, and continuous learning. Hiring process Screening phone call with the recruiter Interview with hiring manager/project lead/CTO Bootcamp (1 day spent with your potential team – we want to see how you work and we are looking forward to hearing your questions about Creative Dock) We only work on projects that we personally believe in and products that transform people’s lives in a positive way. Are you interested? Get in touch. Creative Dock We believe that ideas matter. Our core business is creation by doing. Equal Opportunity Employer Creative Dock is an equal-opportunity employer and is committed to diversity and inclusion in the workplace. We celebrate diversity and are committed to creating an inclusive environment for all employees. Ready to Join the Dock? Don’t miss an opportunity to land your dream job at Creative Dock. #J-18808-Ljbffr