Outbound Marketing Manager Philippines
3 weeks ago
Lexagle is looking for an Outbound Marketing Manager to help develop and execute proactive marketing strategies, such as email, social media, and direct outreach, to generate leads, build brand awareness, and drive customer engagement. We're looking for someone personable, relentless, results-driven and a team player. This person will work with the marketing team and report to the Head of Marketing. Key Responsibilities Research and analyse market trends and buying behaviour for your territory. Create and execute multi-channel campaigns across various channels, including email, social media, and/or events. Develop compelling marketing content, including email templates, thought leadership pieces, and other marketing collaterals, to engage target audiences. Implement lead generation strategies, including multi-channel campaigns and automating workflows to increase prospect engagement. Build a pipeline of sales-qualified leads, maintain prospect relationships and ensure a seamless transition to the sales team for purchase-ready prospects. Track, analyse, and report on campaign performance using metrics like open rates, click-through rates, and conversion rates to drive improvements and optimise ROI. Prepare weekly, monthly, and quarterly reports on the progress of each lead and performance versus targets. Work seamlessly with other functions like sales, product, and tech teams to ensure efficiency and effectivenss of all campaigns and workflows. Stay updated with industry best practices, emerging trends, and new technologies to enhance campaign effectiveness and find innovative marketing approaches. Qualifications Must have at least 3 years of experience in generating leads and doing outbound marketing for the legaltech or SaaS industry Must be comfortable liaising with high-ranking people in companies (CXOs): Must have the results in their lead generation experience Account-based marketing experience is a plus Must have experience in using lead prospecting and marketing automation platforms (LinkedIn Sales Navigator, Apollo, ZoomInfo) Experience in using CRM software (Pipedrive) is a plus Must have excellent copywriting, communication, and presentation skills, especially for B2B audiences Must have strong analytical skills and a data-driven approach to decision-making and campaign optimisation Must have a client-oriented mindset, must have a consultative approach to build productive relationships with clients Must have strong business acumen Must have the ability to work in a fast-paced, startup setting Must be fluent in Business English Kindly send your CV to , including any additional information that supports your application. Feel free to share more about yourself, how you discovered Lexagle, and what sparks your interest in collaborating with us. We'll reach out to you at our earliest convenience By equipping companies with the best tools to solve their problems, we make a small step towards addressing the world’s bigger problems. Join our growing team of passionate movers and build the next generations of contracts together with us. #J-18808-Ljbffr
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