CRM Specialist | WFH | Dayshift

Overview

Zigzag is looking for a CRM Specialist to join our team

About our client

Our client is a performance-driven digital agency focused on retail clients. With their dedicated team of 35 digital natives, they collaborate daily with prestigious clients like Shona Joy, Bed Threads, Assembly Label, Go-To Skincare, and many other leading and emerging retail brands. They seamlessly integrate paid search, social media management, and email marketing to deliver exceptional results. While their main office is in Sydney, part of their team operates interstate or overseas. As their continue to expand, they look forward to welcoming new talent to their Manilla team, that currently consist of 6 Paid Social Specialists.

The Role

They are seeking a CRM Specialist; you will be responsible for planning, developing, and executing email marketing campaigns to drive customer engagement, retention, and revenue growth. You will create compelling email content, manage subscriber lists, and analyse campaign performance to optimise results. You will report to and provide support to their existing CRM team and managers.

Key responsibilities

• Campaign Creation: Design and execute comprehensive email and sms marketing campaigns across various customer segments, focusing on acquisition, retention, and re-engagement strategies
• Email database management including list building, segmentation, and personalisation to maximise deliverability and engagement rates
• Create compelling email content including subject lines, copy, and HTML templates that align with brand guidelines and drive conversions
• Monitor email deliverability, manage sender reputation, and ensure compliance with email marketing regulations (CAN-SPAM, GDPR)

Flows/Automations

• Setup and create Flows briefed in by CRM team which include filters, draft email/SMS messages, time delays, property profile updates
• Review Flow performance regularly and report back on any insights and optimisations

Optimisations

• Conduct A/B testing on subject lines, content, send times, and design elements to continuously improve campaign performance
• Build and optimize automated email sequences including welcome series, abandoned cart recovery, post-purchase follow-ups, and re-engagement campaigns

QA/Testing

• Ensure all email and SMS campaigns and templates are error free
• Test email templates in Litmus to ensure they render across devices
• Ensure all email and SMS flow/campaign messages have valid links, images, fall back alt text
• Conduct testing on all Flows to ensure correct filters are setup and correct profiles are entering at the right time
• Conduct testing to ensure dynamic content blocks are setup

General Klaviyo Management

• Create and build email templates that are designed in Figma (or equivalent) using Klaviyo drag and drop builder
• Assist with the creation of sign up forms (fly outs, pop ups, embed forms)
• Review and setup client tech stack integrations in Klaviyo including (but not limited to) Okendo, Yotpo, Elevar, Instant, Customer.AI
• Segmentation setup support based on purchasing behaviour and email/SMS engagement

Reporting

• Provide detailed analytics and performance reporting on email campaigns, including open rates, click-through rates, conversion rates, and ROI metrics

About you

• Minimum 2-3 years of email marketing or digital marketing experience
• Experience with email marketing platforms such as Mailchimp, Klaviyo, HubSpot, or similar tools
• Proficiency in HTML/CSS for email template customization and troubleshooting
• Strong analytical skills with experience in email marketing metrics and performance optimization
• Knowledge of email deliverability best practices and compliance regulations
• Experience with marketing automation and customer segmentation strategies
• Excellent written communication skills with ability to craft engaging email content
• Familiarity with CRM systems and customer data management
• Ability to work independently while managing multiple campaigns and deadlines
• Creative mindset with attention to detail and brand consistency
• You are available starting early (6AM?) to overlap with the Sydney team

Cultural fit

In addition to your email marketing skills and experience, we seek someone who fits well with our culture and team. Even though our main office is in Sydney, we also have a team of six in Manila who specialise in paid social. You’ll be working from home, but we’ll ask you to start a bit earlier so there’s enough overlap with our Sydney CRM team, which currently has two CRM Elephant Room we are all very passionate about our work, the retail environment, and our clients, and we’re always looking for the best ways to support them.

Our supportive and humble team culture allows you to be yourself, fostering an environment for personal and professional growth.

Some Extra Perks

• This is a fully remote role, so you’ll have complete flexibility in where you work.
• You’ll be part of a growing CRM team alongside two experienced CRM managers who are keen to share their knowledge.
• We’ll also provide you with a laptop and monitor to set up your home workspace.
• Participate in frequent team-building activities, monthly town halls, coffee buddies and much more.
• We value your development with extensive performance and learning cycles, regular development conversations, self-reflection exercises, and 360 feedback opportunities.

ZigZag is committed to building a diverse, inclusive, and equitable workplace. We believe that talent knows no borders, and we welcome individuals from all backgrounds to help us shape the future of work. Guided by transparency and agility, we foster an environment where everyone is valued and empowered to thrive.