Google Ads Specialist

4 weeks ago

Taguig, Philippines Skyrocket Studios Full time

Responsibilities:

Google Ads Campaign Management

  • Plan, launch, and manage end-to-end Google Ads campaigns, including Search, Display, YouTube, Shopping, and Performance Max.
  • Conduct keyword research, audience targeting, and ad copywriting to ensure high-quality, relevant ads.
  • Continuously optimize campaigns for performance, including bid adjustments, budget allocation, A/B testing, and quality score improvements.
  • Monitor and troubleshoot issues related to campaign delivery, ad disapprovals, or policy violations.

Performance Analysis & Reporting

  • Use tools like Google Ads, Google Analytics, and Google Looker Studio to track KPIs and campaign metrics.
  • Create and deliver regular performance reports with clear insights and actionable recommendations.
  • Analyze campaign data to identify trends, optimize ROI, and support decision-making.
  • Provide performance forecasts, projections, and budgeting guidance based on campaign goals.

Strategy & Execution

  • Develop Google Ads strategies aligned with client objectives and sales funnels.
  • Propose new campaign opportunities or formats to improve reach and conversions.
  • Collaborate with internal teams to ensure cohesive execution and message alignment.
  • Recommend improvements to landing pages to increase Quality Score and conversion rates.

Tool & Platform Utilization

  • Effectively use Google Ads Editor, Keyword Planner, Conversion Tracking, Google Tag Manager, and other relevant tools.
  • Manage integrations with Google Merchant Center, YouTube, or CRM systems as needed.
  • Set up and validate conversion tracking, event tracking, and UTM parameters to ensure accurate data collection.

Industry Knowledge

  • Stay informed about market developments and opportunities within the advertising, digital, creative, technology, marketing, and consulting industries.
  • Keep abreast of digital marketing techniques and trends to inform strategy and decision-making.
  • Share industry knowledge openly and regularly with the team to foster continuous learning and improvement.


Requirements:

  • Bachelor’s degree in Marketing, Advertising, Communications, Business, or a related field.
  • At least 1–3 years of hands-on experience managing Google Ads campaigns (Search, Display, YouTube, Shopping, or Performance Max).
  • Proven track record of managing and optimizing paid campaigns with measurable results (e.g. ROAS, CPC, CPA improvements).
  • Google Ads Certification (Search, Display, or others) is a strong advantage.
  • Proficient with Google Suite products, especially Google Sheets.
  • Possess exceptional interpersonal and public relations skills.
  • Demonstrate strong analytical abilities, making data-driven decisions.
  • Ability to work independently in a remote work setting.
  • Highly organized, particularly with digital collaboration tools like Google Drive and Asana.
  • Collaborative team player with an entrepreneurial mindset and proactive approach.
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