MARKETING SPECIALIST FOR PUBLIC RELATIONS

2 weeks ago

Muntinlupa, Philippines Fastfinitycars Incorporated Full time

Strategic Planning Collaborating with the PR team to develop integrated marketing and PR strategies that align with overall business objectives, including identifying target audiences, setting measurable goals, and developing detailed plans to achieve those goals. Content Creation & Distribution Developing compelling marketing materials (e.g., press releases, website content, social media posts, blog articles, email newsletters) that support PR campaigns and reinforce the company's brand message, while managing content distribution across various channels. Media Relations Support Assisting the company in managing media relationships, including identifying and pitching stories to journalists, responding to media inquiries, and monitoring media coverage. Social Media Management Developing and executing social media strategies to engage target audiences, build brand awareness, and manage online reputation, including creating engaging content, monitoring social media conversations, and responding to comments and feedback. Event Planning & Management Supporting the PR team in planning and executing PR events, such as press conferences, product launches, and industry conferences, by coordinating logistics, managing budgets, and overseeing event promotion. Reporting & Analysis Tracking key metrics (e.g., media mentions, website traffic, social media engagement) to measure the effectiveness of marketing and PR campaigns, using analytics tools to gather data, and preparing reports for management. Budget Management Managing marketing budgets and tracking expenses to ensure efficient resource allocation. Collaboration Working closely with the PR team, marketing team, and other internal stakeholders to ensure consistent messaging and a unified brand voice across all communication channels. Job Specification A bachelor's degree in marketing, public relations, communications, journalism, or a related field is typically required. An MBA or relevant professional certifications (e.g., PRSA accreditation) are often preferred for senior roles. #J-18808-Ljbffr

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