Digital Marketing

Join a Global Leader in Public Aquarium Design and Experiences Join Advanced Aquarium Technologies (AAT) — a world leader in the design, construction, and operation of public aquariums — and help shape how our story is experienced online. From our headquarters in Australia to our operations in the USA, China, and the Philippines, AAT brings together marine biologists, engineers, designers, and construction experts to deliver some of the world’s most spectacular aquarium and zoo projects. We’re looking for a Digital Marketing & Communications Specialist to manage and grow our digital presence across website, social media, and email platforms. In this role, you’ll combine creative storytelling with data-driven insight to connect global audiences to our extraordinary work. What You’ll Do 1. Website & Digital Content Management Maintain and update AAT’s corporate website using CMS tools (WordPress). Coordinate updates to project portfolios, case studies, and news content. Build and optimise landing pages for campaigns, ensuring high-quality presentation and performance. 2. Social Media & Campaign Execution Collaborate with the Head of Marketing to plan, publish, and track content — particularly on LinkedIn, Facebook, and Instagram. Execute paid digital campaigns (Google Ads, LinkedIn) and monitor ROI. Create short-form content and visuals (using Canva or Adobe Photoshop) to support campaign storytelling. 3. Email Marketing & CRM Integration Develop and schedule email campaigns and automated lead-nurture workflows. Ensure consistent brand messaging and engagement across all digital touchpoints. Coordinate CRM-based communications and assist with data segmentation for campaigns. 4. Analytics, SEO, AI-Driven Discoverability & Performance Reporting Implement SEO and SEM best practices to increase visibility, traffic, and lead quality. Track and report on performance metrics (Google Analytics, social insights, campaign dashboards). Generate actionable insights to inform content planning and optimize audience engagement. Stay ahead of evolving digital search dynamics, including the integration of large language models (LLMs) and generative-AI search tools (e.g., Copilot, ChatGPT, Gemini, Perplexity). Adapt AAT’s digital content to remain discoverable and authoritative as AI-powered platforms reshape how audiences find and consume information. 5. Internal Communications Support Maintain and enhance content on AAT’s SharePoint-based intranet to support employee engagement and communication across global offices. What You’ll Bring 3–5 years’ hands-on experience in digital marketing, web content, or communications — ideally with exposure to SEO, CRM platforms, and analytics. Strong grasp of SEO, SEM, and social media marketing (especially LinkedIn). Experience with CMS platforms (WordPress or equivalent). Familiarity with marketing-CRM integration platforms such as HubSpot or Microsoft Dynamics 365, including campaign automation, contact segmentation, and analytics. Solid data interpretation skills — comfortable turning analytics into action. Basic graphic design skills for resizing or creating campaign visuals (Adobe CS, Photoshop). Experience supporting or managing internal communication tools (e.g., SharePoint) is a plus. Excellent English writing and editing skills; attention to visual and verbal detail. Who You Are You’re a hands-on digital storyteller who loves variety — managing content, coordinating campaigns, and tracking what works. You’re as comfortable writing a LinkedIn post as you are interpreting Google Analytics. You thrive in a fast-paced, creative environment where every day brings new challenges and new stories to tell. You’ll work closely with our Head of Marketing & Communications and collaborate with talented teams across Australia, the Philippines, and beyond. Who This Role Suits This role may particularly appeal to digital marketers with agency-side experience who want to move into a client-side environment where they can see the direct impact of their work — managing campaigns end-to-end, shaping messaging, and tracking results in real time. It’s equally suited to client-side professionals seeking to apply their skills in a creative, globally connected, and purpose-driven industry, where every project contributes to inspiring public understanding of marine life and environmental sustainability. Why Join AAT Work with an international brand known for creativity, innovation, and excellence. Contribute to global projects that inspire millions of visitors to connect with marine life. Gain experience across diverse digital platforms and campaigns. Be part of a collaborative, supportive, and growing team. How to Apply To apply, please upload your resume and cover letter as a single document outlining: Why you’re excited about this opportunity, and How your experience aligns with the responsibilities listed above. Candidates are encouraged to include links or samples of past digital work (social content, websites, campaigns, etc.). About AAT Advanced Aquarium Technologies (AAT) is a global leader in public aquarium design, construction, and operations, with projects spanning Australia, the USA, China, the Philippines, and beyond. Our team of 150+ specialists works across disciplines — from engineering and fabrication to animal care and exhibit design — to deliver innovative, sustainable aquatic environments that inspire and educate. #J-18808-Ljbffr