Product Manager

Product Manager - Acquisition & Strategic Partnerships GCash, National Capital Region, Philippines Job Overview As a Product Manager - Acquisition & Strategic Partnerships , you will lead the charge in driving new GXI GCash Card acquisitions and establishing high-value partnerships. This critical role focuses on expanding the card’s reach through strategic partnerships and optimizing the customer acquisition strategy. You will also play a key role in managing the profitability (P&L) and growth of the card product. Key Responsibilities Define and execute the product strategy to drive new card issuance and customer acquisition across various channels (in-app, digital, retail, and public sector partners). Manage the card’s acquisition P&L by optimizing Customer Acquisition Costs (CAC) and improving card activation rates. Conduct market research and competitor analysis to identify acquisition gaps and high-potential customer segments. Collaborate with Marketing and Growth teams to design, implement, and track A/B tests and acquisition campaigns. Analyze customer onboarding flows and data to remove friction points and optimize the card issuance process. Strategic Partnership Management & Value Creation Identify, evaluate, and onboard high-impact partners (banks, retailers, payment processors, etc.) to drive card acquisition and enhance the card’s value proposition. Structure and negotiate commercial agreements with partners, ensuring scalability and alignment with GCash’s long-term strategy. Act as the primary product liaison for partners, aligning on joint initiatives and Go-To-Market plans. Work with Legal, Compliance, and Risk teams to ensure all partnerships and acquisitions comply with regulatory standards (e.g., KYC, BSP). Lead the execution of new partner integrations, collaborating closely with engineering and technical teams. Cross-functional Execution & Go-to-Market (GTM) Lead the GTM strategy for new acquisition channels and partner-driven features. Ensure successful delivery of solutions in alignment with both partner needs and internal objectives. Collaborate across teams, including Marketing, Sales, Operations, and Customer Support, to ensure smooth product execution. Required Skills & Experience 3-5 years of experience in Product Management, preferably in FinTech, Payments, or Banking, with a focus on customer acquisition and partnership-driven growth. Strong knowledge of digital acquisition funnels, conversion rate optimization (CRO), performance marketing metrics (e.g., CPA, LTV, CAC), and A/B testing. Excellent skills in commercial negotiations and building strategic partnerships. Data-driven with strong analytical abilities to assess acquisition and partnership performance. Deep understanding of regulatory compliance (e.g., BSP, KYC, AML) in financial services and customer acquisition processes. Proficiency in Agile methodologies and the ability to prioritize features and initiatives based on business value and strategic alignment. Preferred Skills Experience with digital acquisition for financial products (e.g., credit cards, debit cards, loans). SQL proficiency for advanced data analysis. Experience in a regulated banking or Electronic Money Issuer (EMI) environment. Why Join Us? At GCash, you’ll be part of a fast‑paced, innovative team transforming the future of payments in the Philippines. As a Product Manager, you’ll drive key initiatives to grow our card product and forge meaningful partnerships. If you’re passionate about customer acquisition, strategic partnerships, and product growth, we’d love to have you on board Seniority level Mid‑Senior level Employment type Full‑time Job function Product Management, Business Development, and Marketing Industries Banking and Financial Services #J-18808-Ljbffr