Research Manager, Consumer Insights

Consumer Insights Manager — OPPO Philippines

Taguig, National Capital Region

Salary: ₱ - ₱

Posted 1 day ago

Job Description

Join OPPO Philippines, where innovation meets opportunity. We foster a collaborative culture where ideas thrive and creativity is celebrated. As a Consumer Insights Manager, you will play a pivotal role in shaping the future of our products and marketing strategies by providing actionable insights derived from data and research. This role offers a clear path to leadership and impact within a dynamic environment.

Key Responsibilities:

• Strategic Research Leadership: Design and lead consumer research projects, including surveys, focus groups, and data analysis, to uncover actionable insights that drive business decisions.
• Data-Driven Decision Making: Analyze consumer trends, behaviors, and market dynamics to inform product development and marketing strategies.
• Collaboration with Cross-Functional Teams: Partner with marketing, product, and sales teams to integrate insights into campaigns, customer experiences, and product designs.
• Reporting and Insights Sharing: Present key findings to leadership teams to influence strategic direction.
• Innovation in Methodologies: Introduce and apply cutting-edge tools and techniques in market research to enhance the quality of insights.
• Trend Analysis: Monitor and report on emerging consumer trends, competitive activities, and market changes.

Qualifications:

• Experience: Minimum 5+ years in consumer insights, market research, or data analytics. Background in tech or consumer electronics is a plus.
• Analytical Expertise: Strong ability to interpret data and translate it into strategic recommendations.
• Communication Skills: Exceptional presentation and storytelling skills to convey insights effectively.
• Technical Knowledge: Familiarity with tools like Tableau, SPSS, or similar data visualization/analysis platforms.
• Team Leadership: Experience managing or mentoring a team and/or agencies is advantageous.

Consumer Insights Manager — Additional Responsibilities (repeat entries consolidated)

Posted 1 day ago

Key Responsibilities

• Conduct comprehensive market research to understand consumers' attitudes, behavior and evolving trends, enabling consumer-driven brand decisions and NPD opportunities.
• Partner with research agencies to design and implement methodologies addressing business objectives.
• Review and interpret data (e.g., Kantar home panel, Nielsen retail audit) turning findings into actionable brand recommendations.
• Collaborate with marketing and trade marketing teams to align insights with retail partner strategies.
• Monitor and report key market indicators, delivering updates and strategic recommendations to senior leadership.
• Manage and optimize market research budgets and enhance spend effectiveness.

Requirements

• Bachelor's degree in market research, consumer behavior, or marketing.
• Proficiency in market research tools and methodologies (quantitative and qualitative).
• Minimum 3 years of market research experience with a track record of delivering insights.
• Data-driven mindset with passion for primary and secondary research.
• Hands-on experience with tools like Kantar, Nielsen.
• Strong organizational skills and ability to work with cross-functional teams.
• Understanding of research concepts, methodologies and budgets.
• Problem-solving ability with creative and strategic thinking.
• Ability to work independently and collaboratively.
• Versatility and productivity with strategic initiative experience.

Head of Consumer Insights and Analytics — Kenvue

Location options: Manila (Philippines), Kuala Lumpur (Malaysia), Jakarta (Indonesia), Bangkok (Thailand); Hybrid work location

Role reports to: Head of CBI Asia Pacific

What You Will Do

The Head of Consumer Insights and Analytics for Metro Asia guides business strategy and growth across 8 markets. You will identify consumer and market insights by integrating outside-in competitive, market, and consumer/shopper insights, and oversee a team of insights professionals.

Key Responsibilities

• Strategic Leadership: Develop and execute the insights and analytics strategy aligned with Metro Asia business objectives; lead a team to deliver actionable insights for product development, marketing, consumer, HCP and customer engagement initiatives.
• Consumer Insights: Drive consumer research to gather insights on customer preferences, behaviors, and trends; identify key segments and engage them through brand health tracking and competitive intelligence.
• Data Analytics: Oversee data collection, analysis, and interpretation; apply predictive modeling and visualization; partner with cross-functional teams to integrate insights into strategies; communicate to senior leadership.

Required Qualifications

• At least 10 years of related experience in OTC and FMCG; experience in market research, insight and analytics preferred.
• Proven leadership and project management experience with multiple stakeholders.
• Strategic thinking and ability to drive business impact.
• Excellent data translation and storytelling capabilities; strong communication and presentation skills.
• Experience identifying research methodologies and preferred suppliers; regulatory/compliance awareness.
• Bachelor's degree required; Master’s preferred in related fields.
• Locations: Manila, Jakarta, Bangkok

Desired Qualifications

• Proficiency in Tableau, Power BI, SQL; strong analytical skills with data mining capabilities.
• Passion for consumer health and data-driven decision-making.

What’s In It For You

• Dynamic work in a high-profile business with exposure to global and regional stakeholders.
• Volunteering days, flexible working, wellness reimbursements, ERGs, and flexible work arrangements.

Kenvue is an Equal Opportunity Employer. All qualified applicants will receive consideration without regard to race, color, religion, sex, sexual orientation, gender identity, age, national origin, veteran status, or disability. If you require accommodation, please see our Disability Assistance page.

Personal Care Consumer Market Insights Assistant Manager — Unilever (Philippines)

Posted today

Job Description

This category and brand CMI role focuses on strategic insight partnership for the Philippines Personal Care division (oral care, deodorants, skin cleansing). Responsibilities include strategic guidance, performance management, growth-focused innovation crafting, and communication development for UL brands.

Key Responsibilities

• Champion consumer voice; anticipate business partner needs and steer consumer-relevant growth initiatives.

Further responsibilities include future-facing innovation and brand strategy, growth planning, cross-functional collaboration, managing vendor research, and maintaining strong insights to drive business action.

What You Will Need

• Data- and insights-driven, full-funnel CMI partner with rapid experimentation ability.
• Experience across end-to-end insights, brand health, and growth initiatives; ability to translate insights into actions.
• Growth-oriented mindset with market/customer trend awareness.

Skills

• Strong analytical and communication skills; strategic influencing; comfortable with ambiguity; excellent organizational skills; externally focused; team player; agile experience.

Unilever is an Equal Opportunity Employer and supports diversity and inclusion. If accommodations are needed, please request during application.

Other Roles

Consumer Connections and Insights Officer — responsibilities include market and consumer research, data synthesis, journey mapping, data analysis and reporting, cross-functional collaboration, vendor management, and capability development. Requires ability to build insights, present to stakeholders, and manage projects. Several related roles (Research Manager, Assistant Research Manager, Strategic Research Manager) are included with varied experiences and requirements.

Note: This description consolidates multiple postings. Please review each listing for location, qualifications, and responsibilities.

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