Research Manager, Consumer Insights

Job Description

Research Manager Consumer Insights Shopper Seg...

Posted today

About the Role

As a Customer Success team lead for the Philippines, you will drive strategic client engagements and lead the development of customised research solutions in conjunction with the Pacific team. You'll oversee largescale projects, guide cross functional teams, and contribute to thought leadership across the region. In addition to leading strategic client engagements, this role also plays a key part in supporting and developing a growing team of junior researchers in the Philippines. The ability to balance project ownership with team coordination is essential.

What You’ll Do

• Oversee financial performance of projects, ensuring profitability and adherence to budgetary constraints
• Ensure project profitability and operational excellence
• Play a key role in client retention by maintaining strong relationships and driving satisfaction metrics such as Net Promoter Score (NPS)
• Partner with the Pacific team and Sales to identify and support cross sell opportunities that contribute to account growth and long term value
• Partner with Sales to identify client needs and shape research solutions
• Lead strategic research engagements across multiple markets and sectors
• Oversee the design and execution of complex quant/qual studies
• Synthesize insights into strategic recommendations and presentations
• Mentor and develop team members across levels
• Champion innovation in research design and storytelling
• Collaborate with internal stakeholders across APAC and global teams
• Represent NIQ in client meetings, workshops, and industry forums

Team Coordination & Regional Collaboration

• Support day-to-day coordination and development of team members based in the Philippines, helping maintain consistent delivery standards and fostering professional growth in a collaborative environment
• Foster a collaborative working environment across locations, encouraging knowledge sharing and alignment with Pacific led initiatives
• Support the development of regional expertise in certain disciplines (main focus on segmentation and shopper studies) through project leadership, training, and best practice sharing
• Help coordinate research delivery across APAC markets, leveraging the Philippines team's location and capabilities to enhance regional responsiveness and cohesion

Qualifications

What You’ll Bring

• 6+ years of experience in market research or consulting (Shopper / Segmentation experience preferred)
• Excellent leadership and mentoring capabilities
• Deep expertise in both quantitative and qualitative research
• Proven ability to lead strategic client engagements
• Strong storytelling and presentation skills
• Strong prioritisation and problem-solving skills
• Ability to manage multiple projects and competing deadlines
• Curiosity and a proactive approach to learning and mentoring
• Experience with advanced analytics and insight generation
• Ability to work cross-functionally and globally
• Innovative mindset and commercial acumen

Why Join Us?

• Drive strategic impact for leading brands
• Lead cross-functional teams and mentor future leaders
• Collaborate across APAC and global networks
• Shape the future of customised research at NIQ

Additional Information

• Flexible working environment
• Volunteer time off
• LinkedIn Learning
• Employee-Assistance-Program (EAP)

About NIQ

NIQ is the world's leading consumer intelligence company, delivering the most complete understanding of consumer buying behavior and revealing new pathways to growth. In 2023, NIQ combined with GfK, bringing together the two industry leaders with unparalleled global reach. With a holistic retail read and the most comprehensive consumer insights—delivered with advanced analytics through state-of-the-art platforms—NIQ delivers the Full View. NIQ is an Advent International portfolio company with operations in 100+ markets, covering more than 90% of the world's population.

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Our commitment to Diversity, Equity, and Inclusion

At NIQ, we are steadfast in our commitment to fostering an inclusive workplace that mirrors the rich diversity of the communities and markets we serve. We believe that embracing a wide range of perspectives drives innovation and excellence. All employment decisions at NIQ are made without regard to race, color, religion, sex (including pregnancy, sexual orientation, or gender identity), national origin, age, disability, genetic information, marital status, veteran status, or any other characteristic protected by applicable laws. We invite individuals who share our dedication to inclusivity and equity to join us in making a meaningful impact. To learn more about our ongoing efforts in diversity and inclusion, please visit the

Posted today

Job Description

Job Description

About the Role

As a Customer Success team lead for the Philippines, you will drive strategic client engagements and lead the development of customised research solutions in conjunction with the Pacific team. You'll oversee largescale projects, guide cross functional teams, and contribute to thought leadership across the region. In addition to leading strategic client engagements, this role also plays a key part in supporting and developing a growing team of junior researchers in the Philippines. The ability to balance project ownership with team coordination is essential.

What You’ll Do

• Oversee financial performance of projects, ensuring profitability and adherence to budgetary constraints.
• Ensure project profitability and operational excellence
• Play a key role in client retention by maintaining strong relationships and driving satisfaction metrics such as Net Promoter Score (NPS).
• Partner with the Pacific team and Sales to identify and support cross sell opportunities that contribute to account growth and long term value.
• Partner with Sales to identify client needs and shape research solutions.
• Lead strategic research engagements across multiple markets and sectors.
• Oversee the design and execution of complex quant/qual studies.
• Synthesize insights into strategic recommendations and presentations.
• Mentor and develop team members across levels.
• Champion innovation in research design and storytelling.
• Collaborate with internal stakeholders across APAC and global teams.
• Represent NIQ in client meetings, workshops, and industry forums.

Team Coordination & Regional Collaboration

• Support day-to-day coordination and development of team members based in the Philippines, helping maintain consistent delivery standards and fostering professional growth in a collaborative environment.
• Foster a collaborative working environment across locations, encouraging knowledge sharing and alignment with Pacific led initiatives.
• Support the development of regional expertise in certain disciplines (main focus on segmentation and shopper studies) through project leadership, training, and best practice sharing.
• Help coordinate research delivery across APAC markets, leveraging the Philippines team's location and capabilities to enhance regional responsiveness and cohesion.

About the Role

As a Customer Success team lead for the Philippines, you will drive strategic client engagements and lead the development of customised research solutions in conjunction with the Pacific team. You'll oversee largescale projects, guide cross functional teams, and contribute to thought leadership across the region. In addition to leading strategic client engagements, this role also plays a key part in supporting and developing a growing team of junior researchers in the Philippines. The ability to balance project ownership with team coordination is essential.

What You’ll Do

• Oversee financial performance of projects, ensuring profitability and adherence to budgetary constraints.
• Ensure project profitability and operational excellence
• Play a key role in client retention by maintaining strong relationships and driving satisfaction metrics such as Net Promoter Score (NPS).
• Partner with the Pacific team and Sales to identify and support cross sell opportunities that contribute to account growth and long term value.
• Partner with Sales to identify client needs and shape research solutions.
• Lead strategic research engagements across multiple markets and sectors.
• Oversee the design and execution of complex quant/qual studies.
• Synthesize insights into strategic recommendations and presentations.
• Mentor and develop team members across levels.
• Champion innovation in research design and storytelling.
• Collaborate with internal stakeholders across APAC and global teams.
• Represent NIQ in client meetings, workshops, and industry forums.

Team Coordination & Regional Collaboration

• Support day-to-day coordination and development of team members based in the Philippines, helping maintain consistent delivery standards and fostering professional growth in a collaborative environment.
• Foster a collaborative working environment across locations, encouraging knowledge sharing and alignment with Pacific led initiatives.
• Support the development of regional expertise in certain disciplines (main focus on segmentation and shopper studies) through project leadership, training, and best practice sharing.
• Help coordinate research delivery across APAC markets, leveraging the Philippines team's location and capabilities to enhance regional responsiveness and cohesion.

Qualifications

What You Need to Succeed

• Being both a data and deep insights driven, full funnel CMI partner, rapidly experimenting & engaging
• Working end to end to fuel insights across all brand positioning and health, architecture, mix development and brand engagement to deliver the brand's objectives and key results
• Be a growth catalyst, challenger and enabler for the Personal care business by being on the pulse of shifting consumer & customer needs, trends, inspiration and opportunities for growth

Skills & Experiences

• Analytical skills – very strong analytical skills to leverage data into actionable insight
• Communication – strong written and verbal communication skills, with the ability to communicate effectively at all levels of the organization
• Strategic Influencing – confidence to use sound logic and detailed analysis to influence direction in conversation with senior stakeholders.
• Thriving in ambiguity – most of the work done by this team will be up stream in nature, looking at novel opportunities or challenges and requires structuring a nebulous opportunity, building frameworks to address them.
• Organization/Attention to Detail – outstanding organizational skills, including the ability to manage multiple overlapping priorities to meet key deadlines, whilst ensuring high quality output.
• Externally focused – obsessed by market, consumer and customer digital trends with an eye to convert them into tangible business opportunities.
• Team player – effective team working, providing support as and when needed, even when outside of job scope.
• Functional experience – typically marketers looking to build strategic/big picture skills have done well in this role, but the role is also ideal for a functional, strategy or digital marketing specialist looking to broaden their business knowledge and skills
• Agile Experience – all work will be done in a highly agile way – from how we set up the team, to our ways of working.

Unilever is an organisation committed to equity, inclusion and diversity to drive our business results and create a better future, every day, for our diverse employees, global consumers, partners, and communities. We believe a diverse workforce allows us to match our growth ambitions and drive inclusion across the business. At Unilever we are interested in every individual bringing their "Whole Self" to work and this includes you Thus if you require any support or access requirements, we encourage you to advise us at the time of your application so that we can support you through your recruitment journey.

Consumer Insights Manager

Taguig, National Capital Region ₱ - ₱ Y Millennial Zeal Technology Corporation

Posted 1 day ago

Job Description

Consumer Insights Manager

Join OPPO Philippines, where innovation meets opportunity. We foster a collaborative culture where ideas thrive and creativity is celebrated. As a Consumer Insights Manager, you will play a pivotal role in shaping the future of our products and marketing strategies by providing actionable insights derived from data and research. This role offers a clear path to leadership and impact within a dynamic environment.

Key Responsibilities:

• Strategic Research Leadership: Design and lead consumer research projects, including surveys, focus groups, and data analysis, to uncover actionable insights that drive business decisions.
• Data-Driven Decision Making: Analyze consumer trends, behaviors, and market dynamics to inform product development and marketing strategies.
• Collaboration with Cross-Functional Teams: Partner with marketing, product, and sales teams to integrate insights into campaigns, customer experiences, and product designs.
• Reporting and Insights Sharing: Present key findings to leadership teams in a compelling manner to influence strategic direction.
• Innovation in Methodologies: Introduce and apply cutting-edge tools and techniques in market research to enhance the quality of insights.
• Trend Analysis: Monitor and report on emerging consumer trends, competitive activities, and market changes.

Qualifications

• Experience: Minimum 5+ years in consumer insights, market research, or data analytics. Background in the tech or consumer electronics industry is a plus.
• Analytical Expertise: Strong ability to interpret complex data and translate it into strategic recommendations.
• Communication Skills: Exceptional presentation and storytelling skills to convey insights effectively.
• Technical Knowledge: Familiarity with tools like Tableau, SPSS, or other data visualization and analysis platforms
• Team Leadership: Experience managing or mentoring a team and/or agencies is advantageous.

Consumer Insights Manager

Posted 1 day ago

Job Description

Job Description

• Conduct comprehensive market research to understand consumer's attitudes, behavior and evolving trends, enabling consumer-driven brand decisions and NPD opportunities
• Partner with research agencies to design and implement appropriate methodologies and supporting techniques that address business objectives.
• Review and interpret Kantar home panel and Nielsen retail audit data, translating findings into actionable brand recommendations.
• Build a deep understanding of brands, retail channels, and competition across regions, collaborating with marketing and trade marketing teams to align insights with retail partner strategies.
• Monitor and report on key market indicators, delivering regular updates and strategic recommendations to senior leadership.
• Manage and optimize market research budgets and work on enhancing the effectiveness of spends.

Requirements

• Bachelor's degree in a relevant field such as market research, consumer behavior, or marketing.
• Proficiency in market research tools and techniques, including quantitative and qualitative methodologies.
• Minimum 3 years of experience in market research, with a proven track record of delivering high-quality insights.
• Data-driven mindset with passion for discovery through both primary and secondary research.
• Hands-on experience with third-party tools (e.g., Kantar, Nielsen) to generate insights and recommendations.
• Strong organizational skills with ability to work with cross-functional teams, detail-oriented, and capable of multi-tasking.
• Solid understanding of research concepts/terms, methodologies and budget requirements.
• Proven problem-solving skills with the ability to think creatively and strategically.
• Ability to work independently and collaborate in a team environment.
• Extremely versatile, dedicated to efficient productivity with experience in planning and leading strategic initiatives.

Consumer Insights Lead

Posted today

Job Description

Overview
The Consumer Insights Lead
role will be responsible for insights generation for Asia Foods Operating Unit. This role will be responsible for identifying consumer led business opportunities to unlock the Foods Business in import-export markets. The role partners with the business in developing commercial unlocks based on sound understanding of consumers, category, competition and business models.

Responsibilities
What you will be responsible for:

• Develop frameworks and tools to enable Trend spotting across consumers, category, Competition for Philippines markets
• Develop capability to build a predictive model to identify which markets might lead trends within Philippines and develop a lead and lag model
• Develop capability to drive Business, Market Intelligence
• Enable the Business to develop commercial unlocks based on deep consumer / category understanding thorugh commercial thinking
• Innovation Development : Enable quick, agile innovation thinking based on consumer, category understanding
• Joint Business planning : Partner with commercial and category teams to develop compelling customer Joint-business plans to unlock category growth (BFC & Premium Salty Snacks)
• Manage research conducted by vendors and research agencies to ensure that information generated are relevant to the requirements of the business. Tracks and monitors the brand health of Phils Beverages brands and all Foods brands in the market through studies and research assignments conducted by the agencies.
• Conducts and manages ad-hoc research related to consumer performance evaluation and other research initiatives for urgent information required
• Supports the day to day requirements of the team and distributors in Asia Foods, for data or information required for business-related decisions

Qualifications

What you need to have:

• At least 12-15 yrs of proven functional experience, experience in FMCG will be an advantage
• Min Bachelor's degree in a relevant major
• Sharp analytical mindset and capability to handle, curate and manage large data sets towards generating Insights and Foresights / Ability to triangulate Machine learning with Human Insights towards Trend Spotting
• Experience of working with AI, new age digital Insights tools for brand Building, Innovation, Market Intelligence
• Ability to think Strategically, bring consumer and commercial understanding together
• High Commercial Savviness - ability to work with senior team & challenge/ partner with them in strategic decision.
• Good understanding of Business models such as I/Exp, E commerce etc - Past experience in any of these areas preferred
• Good presentation and story telling capability
• Strong Influencing skill and management skills
• Advance in multi tasking skill & work well under pressure

Head of Consumer Insights and Analytics

Posted 1 day ago

Job Description

Kenvue Is Currently Recruiting For a
Head of Consumer Insights and Analytics (CBI), Metropolitan Asia

What We Do
At Kenvue, we realize the extraordinary power of everyday care. Built on over a century of heritage and rooted in science, we're the house of iconic brands - including NEUTROGENA, AVEENO, TYLENOL, LISTERINE, JOHNSON'S and BAND-AID that you already know and love. Science is our passion; care is our talent.

Who We Are
Our global team is ~ 22,000 brilliant people with a workplace culture where every voice matters, and every contribution is appreciated. We are passionate about insights, innovation and committed to delivering the best products to our customers. With expertise and empathy, being a Kenvuer means having the power to impact millions of people every day. We put people first, care fiercely, earn trust with science and solve with courage – and have brilliant opportunities waiting for you Join us in shaping our future–and yours. For more information, click here.

Role Reports To
Head of CBI Asia Pacific

Location:
Asia Pacific, Philippines, National Capital, Paranaque

Work Location:
Hybrid

What You Will Do
The Head of Consumer Insights and Analytics (CBI) for Metro Asia is responsible for guiding business strategy and growth for Metro Asia, which encompasses 8 markets: the Philippines, Indonesia, Thailand, Hong Kong, Taiwan, Malaysia, Singapore, and Vietnam. The ideal leader will spearhead identification of consumer and market insights by integrating outside-in views on competition, market dynamics and consumer/shopper & HCP insights. You will provide impartial support and recommendations as a trusted business partner to both local and global stakeholders. In your role, you will have a substantial impact on business results by guiding decision-making, ensuring the adequacy of plans, optimizing operations, and excelling in a competitive marketplace. You will also oversee a team of insights professionals with technical and business expertise.

This role can be based on any of these locations: Manila (Philippines), Kuala Lumpur (Malaysia), Jakarta (Indonesia), Bangkok (Thailand)

Key Responsibilities

Strategic Leadership

• Develop and execute the insights and analytics strategy aligned with Metro Asia Kenvue's business objectives and strategic priorities.
• Lead a high-performing team of analysts and insights professionals to deliver actionable insights that inform product development, marketing strategies, consumer, HCP and customer engagement initiatives.

Consumer Insights

• Drive consumer research initiatives to gather social, qualitative and quantitative insights about customer preferences, behaviors, and trends.
• Identify key consumer segments and create strategies to engage them effectively with projects from fundamental category & consumer understanding, brand health tracking, execution optimization and competitive intelligence.

Data Analytics

• Oversee the collection, analysis, and interpretation of data from various sources to inform business decisions and strategy.
• Utilize advanced analytical techniques, including predictive modeling and data visualization, to derive insights from complex datasets.
• Partner with cross-functional teams, including marketing, product development, and sales, to ensure insights are integrated into business strategies.
• Communicate insights and recommendations to senior leadership and stakeholders in a clear and compelling manner in order to drive business growth
• Work as part of a matrixed organizational structure coordinating with global, regional and local stakeholders to both learn and share insights.

Required Qualifications

What we are looking for

• At least 10 years of related experience in OTC and FMCG industries for both market research, insight and analytics roles
• Proven experience in leading teams and managing complex projects with multiple stakeholders.
• Proven track record of strategic thinking and executional optimization to drive business impact.
• Ability to translate data and analyses into insightful and impactful recommendations (connection the dots, storytelling, influencing)
• Strong analytical and problem-solving skills
• Experience in identifying and recommending research methodologies and preferred suppliers
• Excellent communication and presentation skills, with the ability to translate complex data into actionable insights for diverse audiences.
• Ensure compliance with regulatory requirements and industry standards
• University/bachelor's degree or Equivalent in Marketing, Business, Data Science, or a related field; Master's degree preferred.
• Can work in any of these locations: Manila (Philippines), Jakarta (Indonesia), Bangkok (Thailand)

Desired Qualifications

• Strong analytical skills with proficiency in statistical analysis, data mining, and data visualization tools (e.g., Tableau, Power BI, SQL).
• Passion for consumer health and a commitment to improving lives through data-driven decision-making.

What’s In It For You

• A dynamic opportunity to work in one of Kenvue's fastest growing and most high profile businesses, with visibility to both global and regional stakeholders.
• Volunteering Days, Flexible Working, Health and Wellness Reimbursements and much more
• Employee Resource Groups
• Flexible Work Arrangements

Kenvue is proud to be an Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identify, age, national origin, or protected veteran status and will not be discriminated against on the basis of disability.

If you are an individual with a disability, please check our Disability Assistance page for information on how to request an accommodation.

Consumer Connections and Insights Officer

Posted today

Job Description

Position Overview:

The Consumer Connections and Insights (CCI) Officer supports the development and execution of consumer research and insights initiatives designed to bring the voice of the consumer into our business decisions. This role helps spot the latest and emerging consumer trends, behaviors, and preferences in a constantly changing landscape, so business can make smarter marketing and brand decisions. The CCI Officer collaborates closely with cross-functional teams, contributing to the end-to-end execution of research projects, analysis of data, and preparation of insightful reports that support evidence-based strategies.

Key Responsibilities:

• Help conduct market and consumer research (e.g., brand health tracking, household panel, surveys, focus groups, immersions/ethnographies, social listening) under the guidance of the Senior CCI Manager

• Synthesize complex data into simple, bite-sized insights with practical recommendations that support business growth and/or inform strategies for new market entries or product launches

• Contribute to the development of consumer journey maps by integrating in-depth consumer research and identifying key touchpoints to enhance engagement opportunities

Data Analysis and Reporting

• Help integrate internal and external data and provide timely and accurate reports

• Conduct consumer and market scans, along with competitive analysis, to identify key trends and emerging opportunities

• Applies software programs/ tools (Excel, SQL, SPSS, etc.) and statistical modelling to analyze large amount of data (if necessary)

Cross-Functional Collaboration

• Coordinate with teams such as Marketing, R&D, and Sales by outlining research objectives, clarifying analytics requirements, and ensuring projects progress efficiently and on schedule

• Actively contribute to strategic team meetings, ensuring insights are effectively aligned with business objectives

Research Partner Management and Tool Support

• Build strong working relationship with research vendors and assist in project management and quality control

• Transform into how insights and trends are captured in the business by bringing outside-in perspective and developing new research capabilities

• Improve and discover new analytics software programs or research innovations aimed at optimizing market research spend and uncovering the ROI of digital marketing and e-commerce investments

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