Google Ads

THE ROLE

Our client is looking for a Google Ads - Performance Marketing Manager-Targeted Media who will assist with the day-to-day management of advertising campaigns for the clients as well as extract and prepare data from these campaigns for analysis. This is an entry-level marketing position where you will gain exposure to key concepts and principles to create successful marketing campaigns.

ESSENTIAL FUNCTIONS

> Handle the following campaign setup duties:

• Work in the platform to configure campaigns (set up budgets, targets, creatives, and run dates)

• Validate budgets against allocated POs

• Install and configure pixels to track events and create remarketing audiences

• Partner with the Client Integrations team to guide proper event configuration

• Use platform expertise to ensure campaigns are properly configured to deliver against the campaign goals

• Deliver a seamless client onboarding experience on new accountsWrite ad copy as needed to align with platform specifications and best practices

> Handle the following campaign optimization duties:

• Monitor ongoing performance to identify areas of opportunity

• Adjust campaigns based on learnings to elevate performance: identify new audiences, refine keyword lists, and/or adjust match types and bids

• Track spend to ensure the pace aligns with campaign goals and make adjustments as needed to ensure the media paces appropriately

• Communicate with internal teammates to ensure ongoing campaign performance and updates are understood

> Handle the following campaign reporting duties:

• Empower the Marketing and Client Strategy Teams with updates and performance details

• Deliver reporting at agreed-upon intervals to demonstrate the outcomes of this media

• Demonstrate media expertise in how data is understood, and information synthesized to articulate a data story

• Communicate campaign insights and recommendations

• Analyze data to find key trends and performance highlights to make relevant strategic recommendations for enhancing campaigns

• Communicate plans to internal teams and/or clients for ongoing testing and campaign development

> Handle the following delivery and team standardization duties:

• Establish and document key information about accounts and setups and ensure information is accurate and updated as needed

• Establish and deliver against agreed-upon procedures to enable scale

• Monitor queue of work to ensure SLAs are met on assigned accounts

• Use platform expertise and partner with Director of Paid Search to support organizational education

QUALIFICATIONS

• Bachelor’s degree preferred in Business, Communications, Marketing, or commensurate experience

• 5-8 years of experience in Marketing roles

• Client-facing experience (presenting, reporting, and performance updates)

• Familiarity with recruitment marketing and/or talent attraction is a huge plus

• Advanced understanding of digital advertising platforms and technology (DSPs, Google Ads, Facebook Ads, etc.)

• 3+ years of experience in Google Ads and DSPs

• Expert knowledge of Paid Search and Google

• Knowledge and use of collaboration tools like JIRA, Confluence, Asana, etc.

• Has a thirst for knowledge and openness to learn

• Skilled oral and written communicator with the ability to work with distributed teams to drive results

• Process-driven and scale-oriented

• Extremely detail-oriented and able to manage multiple projects concurrently

• Ability to build values and growing relationships

• Skilled at teaching and helping teammates grow

OTHER DETAILS:

• NIGHT SHIFT: 8:00 AM – 5:00 PM Pacific Daylight Time (11:00 PM – 8:00 AM Philippine Standard Time), Follows Philippine Holidays

• WORK FROM HOME

• FULL-TIME