Manager, Category Growth
22 hours ago
Overview
Do you want to take the first step in making Filipinos’ lives better everyday? Here in GCash we want to stay at the forefront of the FinTech industry by creating innovative, meaningful, and convenient financial solutions for the nation. G ka ba? Join the G Nation today
Leads the planning and development of trust and security marketing campaigns with critical focuses on improving perception to drive trial among non-users, as well as positioning and education on new features to improve usage from light users.
Innovates on operational systems across the organization to improve resiliency of GCash brand to external shocks, so that the brand can be proactive in addressing new threats, and swift to respond to crises.
Across the different teams in the organization, drives the product development and launch of trust and security features, co-created across the product teams.
Leads monthly, quarterly, and annual business reviews of GCash’s performance with regard to Security, with a specific lens of integrating internal and external metrics, to tell a coherent business narrative. Moreover, use insights that will emerge and apply it as tweaks or complete rehauls to the planned campaigns.
Champion the voice of the segment within the organization by initiating market research that looks at the different aspects of the consumer as well as the sharing of the insights within the organization.
Leads excellence in brand financial and business management by leading business casing of campaigns and programs, as well as the respective post mortems to assess impact.
What We Offer- Opportunity for career growth and development in the #1 FinTech company in the country
- Working with a dynamic and highly collaborative team who want to change the game
- A company that values their people with highly competitive and flexible compensation and benefits package
- Mid-Senior level
- Full-time
- Marketing and Sales
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