AI Driven Marketing/Social Media Strategist

MOVE Your Business is proud to represent our client, a franchise consulting firm founded in 2017 that connects aspiring entrepreneurs with leading franchise brands. With a network of over 500 franchise opportunities, the company guides clients in brand matching, resale acquisitions, and business model development. Their mission is to simplify and accelerate the franchising journey, helping individuals and businesses achieve growth and long-term success.

We are seeking a proactive, self-directed, and AI-savvy Marketing Virtual Assistant to take full ownership of our social media and marketing strategy. This is a strategic role for a results-driven professional who can deliver both vision and execution while working closely with the founder as a thought partner. You will lead efforts to grow the brand, expand digital presence, and generate measurable results with full responsibility for strategy and implementation. The role is designed to scale, starting with a focused scope and expanding as the business grows.

• Competitive salary
• Strong support system
• Health benefit ($30/month)
• No computer activity monitoring
• Training materials for upskilling provided
• Paid holiday leaves (depending on the holidays that the client observes)
• Paid sick leaves (sick leave convertible to cash if perfect attendance)
• Paid planned leaves
• Internet Allowance ($25/month)

1. Strategic Marketing Ownership

   • Develop and lead an AI-integrated marketing strategy aligned with business goals without day-to-day oversight required.
   • Identify gaps, set priorities, and execute strategies to enhance visibility, drive brand development, and generate leads.

2. AI-Enhanced Campaign Execution

   • Leverage AI tools (ChatGPT, Jasper, Canva AI, MidJourney, etc.) to produce compelling and consistent content.
   • Stay ahead of AI marketing trends and apply best practices to enhance workflow efficiency and content quality.

3. Content Creation & Social Media Management

   • Plan, create, and manage content across Instagram, LinkedIn, and other digital platforms.
   • Ensure consistent branding, messaging, and tone while driving engagement and community growth.

4. Growth & Lead Generation

   • Design and implement strategies for audience growth, inbound marketing, and lead conversion.
   • Build basic funnels, email campaigns, and outreach initiatives that deliver measurable results.

5. Analytics & Performance Optimization

   • Define, track, and report on key marketing metrics.
   • Use data-driven insights to refine campaigns and maximize ROI continuously.

6. Ad Hoc & Administrative Support

   • Provide on-demand support for marketing and business initiatives, including research, vendor coordination, and special projects.
   • Assist the founder with ad hoc tasks that align with marketing, branding, or operational needs.
   • Maintain flexibility to take on new and evolving responsibilities as the business scales.

• Proven experience owning and leading digital marketing strategies.
• Strong command of AI tools for marketing and content creation.
• A creative yet analytical mindset, with a bias toward execution and measurable results.
• Experience in developing strategies, managing campaigns, and optimizing performance.
• Excellent writing and communication skills in English.
• Experience working with entrepreneurs, founders, or startups.
• Knowledge of SEO and email marketing best practices.
• Graphic design skills (Canva, Adobe Creative Suite, or equivalent).

Working Hours: Part Time (20 hours per week). Monday through Friday 8 AM to 12 PM or 1 PM-5 PM Pacific Time

Salary: $500/month

About Us: MOVE Your Business is an outsourcing company based in Southern California, dedicated to empowering both businesses and professionals. We connect growing companies with skilled virtual talent while creating meaningful, long-term opportunities for our team members. As a fast-growing player in the outsourcing space, we’re committed to building partnerships that drive success and to fostering a supportive, inclusive environment where our people can thrive and grow with us.