AI Marketing Specialist

1 week ago

Barcelona, Philippines beBeeMarketing Full time ₱600,000 - ₱750,000
Job Title: Sr. PPC and AI Marketing Analyst

We're seeking a seasoned marketing professional to lead our paid media campaigns and leverage AI-driven strategies. In this role, you will oversee multi-channel paid search campaigns, drive automation, and use AI tools to maximize marketing efficiency and return on investment (ROI). You will collaborate with the digital marketing team and key stakeholders to ensure all campaigns align with the company's business goals and growth strategies.

Your responsibilities include:

  • Managing and optimizing paid search campaigns across Google Ads, Bing Ads, and social media platforms.
  • Testing ad copy, targeting, and bidding strategies; adjust campaigns to improve ROI, CPC, and CPA.
  • Developing and implementing strategies for budget allocation and bid management.
  • Setting up and testing campaigns on emerging advertising platforms.
  • Streamlining marketing and sales processes using AI tools.
  • Automating data enrichment, lead qualification, and distribution to improve response times.
  • Testing and applying AI prompts, API integrations, zaps, smart AI spreadsheets, and content personalization.
  • Using tools like Google Analytics and SEMrush to track performance and generate actionable insights.
  • Working with SEO, content, social media, design, and development teams to ensure a cohesive strategy.
  • Staying updated with the latest PPC and AI marketing trends, continuously experimenting with new tools and strategies.

Required Skills and Qualifications:

  • 3+ years of experience in PPC campaign management across Google Ads, Bing Ads, and social media platforms.
  • Hands-on experience with AI-driven marketing tools, automation platforms, and API integrations.
  • Strong analytical skills with proficiency in Google Analytics, SEMrush, and data visualization tools.
  • Experience with lead generation, conversion rate optimization, and budget management.
  • Understanding of AI-based automation for data processing, lead qualification, and personalization.
  • Knowledge of A/B testing methodologies, audience segmentation, and bid management strategies.
  • Familiarity with CRM tools, marketing automation software, and workflow automation (Zapier, AI prompts, etc.).
  • Ability to translate data insights into actionable marketing strategies.
  • Strong collaboration skills to work cross-functionally with SEO, content, design, and sales teams.

Benefits:

As a member of our team, you can expect a dynamic and innovative environment where you can grow and make a real impact. We offer opportunities for continuous learning and professional development, as well as a collaborative and supportive team culture.

Other Opportunities:

At our company, we believe in the power of innovation and creativity. We encourage our team members to think outside the box, experiment with new ideas, and push the boundaries of what is possible. If you are passionate about marketing, technology, and innovation, we would love to hear from you

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