Assistant Marketing Manager

Assistant Marketing Manager Sunnies Inc. Mandaluyong, National Capital Region, Philippines The Assistant Marketing Manager leads the planning, execution, and optimization of the brand’s digital marketing campaigns and e-commerce presence. This role assists in the set-up, maintenance, and growth of the brand’s stores on third-party online sales channels (e.g., Lazada, Shopee, TikTok), while also managing the execution and optimization of omnichannel marketing campaigns across online advertising platforms—including Meta, Google, TikTok, and on-platform marketplace ads. Working closely with marketing, brand, creative, and external partners, this role ensures the brand remains a strong player in both digital presence and e-commerce performance. YOUR OVERALL MISSION & DAY-TO-DAY Support the Digital Marketing Manager in developing digital and e-commerce strategies to drive traffic, engagement, and conversion across online channels. Oversee execution of campaigns across Meta, Google, TikTok, and third-party marketplaces, ensuring alignment with brand and channel strategies. Assist in the creation of performance reports to track wins, highlight gaps, and identify opportunities that will drive the business forward. Stay updated on digital and e-commerce trends to recommend innovations for the brand. Manage day-to-day operations of third-party online stores, ensuring best-in-class store design, product content, and customer ratings. Champion marketplace campaign planning and participation in platform promotions to maintain top category positioning. Develop job orders for creative requirements, maintain content management resources, and plan live selling activities when needed. Act as integrator between the brand and platform Key Account Managers, bringing in category trends and platform updates. Digital Marketing Create digital marketing briefs for agency partners — aligned with brand and channel strategy. Develop job orders for all creative assets needed for digital and performance marketing. Support Online Marketing Manager in managing and monitoring media plans and budget. Review and monitor implementation of all digital campaigns and lead action items to address performance gaps and opportunities. People, Partner & Project Management Build and maintain strong partnerships with external agencies and third-party platforms. Set and manage deadlines with internal teams to ensure deliverables are completed accurately and efficiently. Provide guidance and training to Marketing Associates and monitor their deliverables and development plans. Communicate campaign plans, performance, and updates across teams. Encourage openness, collaboration, and feedback in ways of working. Partner with internal cross-functional teams (Operations, Merchandising, Brand, Creatives) to ensure alignment on campaign executions. Brand Product Love Develop in-depth knowledge of the brand’s products and services. Ensure campaigns reflect strong understanding of the brand’s identity and positioning across all product lines. YOUR TALENT Bachelor’s degree in Marketing, Advertising, Business Management, or related field. 1-2 years of work experience in digital marketing, e-commerce, brand marketing, or related fields. Hands-on experience with platforms such as Meta, Google Ads (SEO, SEM, YouTube), TikTok Ads, and Lazada/Shopee Seller Centers. Strong strategic, analytical, and problem-solving skills. Ability to manage teams and lead cross-functional projects with exceptional attention to detail. Excellent communication and stakeholder management skills. Proficiency in Microsoft Office and similar productivity tools; agency-side experience is a plus. #J-18808-Ljbffr