Senior Marketing Executive, ANESSA

Overview

The Senior Marketing Executive is fully responsible for implementing MKT, PR, Digital, and ECOM strategies. The role executes brand initiatives and activities to strengthen brand positioning and awareness, gain share of mind through effective strategies, creative PR buzz, use of various social media channels, consumer and other joint promotions and co-branding opportunities.

• Budgeting
  • Ensure that all spends are high impact, cost effective and support marketing strategies.
• Marketing Plan
  • Collaborate with Brand Manager in building strong, creative, and disruptive marketing 360 plans.
  • Implement the marketing calendar and PR initiatives following the campaign brief drafted with and approved by the Brand Manager.
  • Ensure on-time creation of creative JO and other project implementation that need to be cascaded to the support teams -- VM, Digital, and E-commerce.
  • Collaborate with Brand Manager on creation PR brief and seeding and executing plans on a timely manner.
  • Coordinate with external partners (Agencies, Media, KOLs, Make-up Artists, etc.) on contracts for PR/Marketing/joint promotion partnerships.
  • Monthly PR monitoring and computation of value and return on investment.
• Digital
  • Lead the execution of online campaigns and preparation of post-mortem reports of key campaigns.
  • Collaborate with media agencies for the execution of media plans across digital platforms.
  • Ensure partner agencies are aligned and executing within brand guidelines.
  • Collaborate with internal and external teams in the development of digital assets for all applicable media platforms.
  • Responsible for the cascade of brand direction, guidance, and evaluation of achievement of digital goals.
  • Synchronize the digital calendar and ensure timely and complete implementation of initiatives.
• E-commerce
  • Collaborate with E-commerce enablers in the development and maintenance of brand stores.
  • Work with agency partners to optimize media spend and ensure all agreed performance KPIs are achieved with Brand Manager.
  • Collaborate with e-commerce platforms (e.g., Lazada, Shopee) to ensure optimal visibility and productivity of official brand stores.
  • Collaborate with the Ecommerce Team to ensure attainment of ecommerce targets.
  • Maximize calendar by creating high-impact and cost-effective participation in site-wide activities and explore thematic partnership opportunities to boost visibility.
  • Ensure optimized Share of Shelf across all e-tailers.
• Workshops and CRM, Joint Promotion
  • Explore co-branding with potential co-partners (e.g., fashion brands) to reach new customers.
• Marketing Operations/Admin
  • Ensure on-time creation of pricing enrolment with DP.
  • Creation of monthly reports to Brand Holder.
  • Monitoring of competitor launches.

• Tertiary qualifications, preferably Business or Marketing-related.
• At least 3 years work experience preferably in PR, Marketing & Product Management. Experience in premium or luxury brands is an advantage.
• Experience with managing a team will be valued.
• A proactive hands-on disposition with the ability to multitask.
• Excellent written, communication and interpersonal skills.
• Strong numerical and PC skills/proficient in MS-Office (Word, Excel and Powerpoint).
• Strong attention to detail, is creative, and a risk-taker.
• Organized with good time management skills.
• Equipped with outstanding analytical skills and the ability to respond to data from consumer research and results.

• Associate

• Contract

• Marketing, Product Management, and Sales

• Personal Care Product Manufacturing
• Retail Luxury Goods and Jewelry
• Wholesale Luxury Goods and Jewelry