Senior Copywriter

4 weeks ago


Pasig City, Philippines Expo Centric Full time
As a Senior Copywriter, you will be the voice of the business. You will be creating copy, scripts, and long-form content for our web pages, emails, social media posts, infographics, landing pages, blogs, e-books etc. You will also analyse user behavior on our website and other digital channels to create data-driven, optimised copy that will captivate our audience and boost our rankings and visibility.

Content Creation:

· Craft appealing and original content for e-books, blogs and articles adhering to our brand voice and messaging.
· Conduct in-depth research on industry trends, competitors, and relevant topics to ensure content is informative and up-to-date.
· Write for multiple channels (long-form, newsletters, blogs, e-books and workbooks)

Strategic Planning and Development:

· Collaborate with the marketing team to develop content strategies that align with overall marketing goals and objectives.
· Take part in the development of a content calendar to guarantee the timely and reliable delivery of excellent material.
· Stay informed about industry trends and best practices to continuously enhance content creation strategies.

Project Management:

· Manage multiple projects simultaneously, ensuring deadlines are met and content is delivered on time.
· Coordinate with internal and external stakeholders to gather necessary information for content creation.

Subject Matter Expert Collaboration:

· Work closely with subject matter experts, stakeholders, and other team members to gather insights and information for content creation.
· Conduct interviews and research to obtain a deep understanding of complex topics.

Key skills:

Bachelor’s degree in creative writing or journalism.
5+ years of copywriting experience
3-5 years of combined B2B writing, content marketing, and agency experience
A strong copywriting portfolio that includes e-books, email copy, web pages, sales letters, etc.
Above Average Communication Skills
Exceptional grammar, research, fact-checking, writing, and editing skills.
Adaptable writing style for different demographics
Advanced knowledge of SEO and copywriting strategies
Self-motivated with good time management and organizational skills
Experience with writing and content management tools
Experience in writing copy for Australia, US, or UK
Strong portfolio of B2B writing samples
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