Digital Content Specialist

4 weeks ago

Cebu City, Philippines WrkPod Full time

WrkPod Cebu, Central Visayas, Philippines Digital Content Specialist We are seeking a highly creative and results-driven Digital Content Specialist to manage day-to-day execution of email marketing, social media content, and SEO content strategies. This role is ideal for someone who thrives in fast-paced, collaborative environments and brings both strategic thinking and strong hands-on execution skills. You will work with Australian clients across ecommerce, service, and brand-driven businesses to bring their marketing messages to life. Own day-to-day content marketing execution and contribute ideas that strengthen client strategies. Job Qualifications / Requirements 3–5 years of experience in digital marketing, particularly in email, content creation, and social media strategy. Demonstrated hands-on use of email marketing platforms such as Klaviyo, Mailchimp, or ActiveCampaign. Strong copywriting and content writing skills, with the ability to match client tone of voice and write across channels. Familiarity with Shopify or similar ecommerce platforms for minor content updates and optimisation. Confidence in scheduling tools like Meta Business Suite, Buffer, Later, or Planoly. Strong understanding of SEO principles, on-page optimisation, and blog content strategy. Experience using or collaborating with AI content tools to scale ideation and creation. Excellent English communication skills – both written and verbal. Ability to manage multiple projects, meet deadlines, and work autonomously in an onsite setting. Philippines-based, with full‑time availability aligned to Australian business hours. Desirable Prior experience working with Australian or international ecommerce businesses. Experience in campaign strategy planning in addition to execution. Familiarity with Canva, Adobe Creative Suite, or similar tools for content design. Understanding of performance marketing and ability to interpret data from tools like Google Analytics, Meta Ads Manager, or SEO tools (SEMRush, Ubersuggest, etc.). Software Proficiency Job Responsibilities Build and manage email campaigns and automation (flows, segmentation, reporting) across platforms such as Klaviyo, Mailchimp, ActiveCampaign, or similar. Write engaging copy for email, paid ads, landing pages and social media in the client’s brand voice. Design and adapt visual assets for social media and email campaigns in line with client branding and guidelines. Plan, schedule, and publish social media content across platforms such as Facebook, Instagram, LinkedIn, TikTok, etc. Conduct keyword research and write SEO-friendly blog content tailored to each client’s niche and goals. Collaborate with internal teams to implement content and conversion improvements across ecommerce websites (e.g., product pages, banners, and calls to action). Suggest and implement improvements across ecommerce touchpoints (email, social, product pages). Contribute creative ideas to overall digital strategy and stay ahead of digital marketing trends and tools. Monitor, track and report campaign performance, providing insights and recommendations for optimisation. Seniority Level: Mid‑Senior level Employment Type: Full‑time Job Function: Marketing, Administrative, and Writing/Editing Industries: Staffing and Recruiting #J-18808-Ljbffr

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