Digital Marketing Specialist

Digital Marketing Specialist

Full-time, remote (work from anywhere)

We’re looking for a Digital Marketing Specialist with a minimum of 2 years of hands-on experience in paid ads , email marketing , and Shopify site management . This is a high-impact role perfect for someone who thrives in fast-paced environments and knows how to blend data with creativity to drive measurable growth.

What You Will Do ????

• Strong foundational knowledge of Google Ads, especially Performance Max (PMAX), Shopping, and Search Campaigns

• Capable of writing compelling ad copy, performing keyword research, and analyzing campaign data to improve ROI
  Familiarity with Meta Ads is a plus (Facebook & Instagram)

• Confident working with the Shopify Theme Editor and various Shopify apps

• Able to troubleshoot basic Shopify bugs, maintain store hygiene, and resolve Shopify related customer/order issues

• Experience with Google Analytics, GTM, Shopify Analytics

• Strong aesthetic eye, brand understanding, and conversion-focused mindset to contribute to landing page ideation, layout planning, and CRO (Conversion Rate Optimization)

• Proficient in Canva for quick creative ideation and brief to share with design team

• Hands-on experience with tools like Semrush, Google Search Console, Google Merchant Center, and Bing Webmaster Tools

• Collaborate with SEO agencies to improve organic traffic, keyword rankings, clicks and CTR

• Hands-on experience with email marketing platforms, preferably Klaviyo

• Understanding of key D2C email flows such as Welcome Series, Cart Abandonment, and Lead Magnets

• Able to ideate emails, review copy/design, and suggest improvements based on brand guidelines

• Work cross-functionally with internal teams (e.g. graphic designers) and external partners (SEO/email agencies, developers)

• Coordinate asset needs like Google Shopping thumbnails, landing page creatives, and email visuals
  

What You Will Bring To The Table

• 2–5 years of digital marketing experience, ideally in DTC or eCommerce

• Confident with marketing analytics, KPIs, and performance reporting

• Proficiency in Google Ads (PMAX, Shopping, Search); Meta Ads is a plus

• Hands-on with Shopify, Google Analytics, GTM, Semrush, and Google Search Console

• Sharp eye for copy, design, UX, and maintaining a consistent brand voice

• Proficient with AI tools like ChatGPT and Gemini for marketing tasks, content creation, and troubleshooting

• Self-starter who takes ownership and thrives in fast-paced environments

Nice to Have

• Experience in skincare, beauty, or lifestyle brands

• Basic tech confidence to handle Shopify customizations and app setups

• Pop culture savvy — can translate trends into impactful copy and design

• Bonus points if you love witty one-liners and know when a landing page needs a glow-up

Hiring Process

CV screening → HR screening → User interview → Assignment → Final Interview → Reference Check → Offering

Why FXSwede?

• Work from anywhere in the world ( next to the beach in Bali? A tranquil spot in Hanoi? While sipping the best coffee in Chiang Mai? You choose) . You have all the flexibility and freedom in your work, we measure results.

• Unlimited paid time off.

• Multinational diverse environment and awesome coworkers.

• A fast-growing company, but still small enough that you will be considered a very valued member of the team. When you learn and grow – so does FXSwede

• Amazing learning opportunity as you will be able to work on various types of consumer products.

• Great opportunity to learn new skills while working closely alongside other departments as well as in the job role.

• We strongly encourage new ideas and initiatives on how we can improve and do stuff better.

• Join a very friendly, open-minded and fun team where we all work together and grow in something we all love and can be proud of.

Fxswede AB was founded by Filip Gustavsson and Christoffer Stahle, two hard-working entrepreneurs from Sweden who wanted to build a better kind of Amazon business. “ We are a remote-first company which means we are able to hire the very best people no matter their geographical location or background .“(Filip & Christoffer, 2020).