Digital Marketing

3 days ago

Rizal, Philippines MicroSourcing International, Inc. Full time

Digital Marketing & Paid Media Specialist (Supervisory)

Location: Metro Manila. Work setup: Work from Home | Day Shift (AEST).

Overview

Position: Digital Marketing & Paid Media Specialist (Supervisory) in MicroSourcing's Digital Marketing team.

Responsibilities
  • Conduct and analyze market research to identify target audiences and create segments.
  • Develop and implement data-driven marketing strategies to drive user acquisition and retention.
  • Plan, execute, and optimize paid media campaigns across multiple channels such as Google, Bing, Facebook, Instagram, Pinterest, and X.
  • Work on email and SMS marketing campaigns via Klaviyo.
  • Analyze the performance of programmatic advertising and track performance metrics.
  • Implement SEO and search optimization strategies.
  • Manage budgets for all paid media efforts.
What You Need Non-negotiables
  • Bachelor's Degree in marketing, digital marketing, communications, business, or a related field.
  • Over 5 years of experience in digital marketing with a focus on paid media campaigns.
  • Experience in an e-commerce or direct-to-consumer brand, ideally in the food or beverage sector.
  • Proven track record of managing successful paid media campaigns with measurable results, including improved ROAS and increased conversions.
Preferred skills/expertise
  • Experience in a digital marketing agency setting.
  • Certifications in Google Ads, Google Analytics, and Meta Blue Print.
  • Excellent communication skills.
  • Ambitious and a fun personality.
  • Proficiencies in Google Ads, Meta Business Suite, Google Analytics, Klaviyo, and Shopify.
  • Ability to stay current with digital marketing trends.
About MicroSourcing

With over 9,000 professionals across 13 delivery centers, MicroSourcing is the pioneer and largest offshore provider of managed services in the Philippines.

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