
Digital Marketing
3 weeks ago
Digital Marketing & Paid Media Specialist (Supervisory)
Location: Metro Manila. Work setup: Work from Home | Day Shift (AEST).
OverviewPosition: Digital Marketing & Paid Media Specialist (Supervisory) in MicroSourcing's Digital Marketing team.
Responsibilities- Conduct and analyze market research to identify target audiences and create segments.
- Develop and implement data-driven marketing strategies to drive user acquisition and retention.
- Plan, execute, and optimize paid media campaigns across multiple channels such as Google, Bing, Facebook, Instagram, Pinterest, and X.
- Work on email and SMS marketing campaigns via Klaviyo.
- Analyze the performance of programmatic advertising and track performance metrics.
- Implement SEO and search optimization strategies.
- Manage budgets for all paid media efforts.
- Bachelor's Degree in marketing, digital marketing, communications, business, or a related field.
- Over 5 years of experience in digital marketing with a focus on paid media campaigns.
- Experience in an e-commerce or direct-to-consumer brand, ideally in the food or beverage sector.
- Proven track record of managing successful paid media campaigns with measurable results, including improved ROAS and increased conversions.
- Experience in a digital marketing agency setting.
- Certifications in Google Ads, Google Analytics, and Meta Blue Print.
- Excellent communication skills.
- Ambitious and a fun personality.
- Proficiencies in Google Ads, Meta Business Suite, Google Analytics, Klaviyo, and Shopify.
- Ability to stay current with digital marketing trends.
With over 9,000 professionals across 13 delivery centers, MicroSourcing is the pioneer and largest offshore provider of managed services in the Philippines.
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